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Student Marketeer - University of California San Diego
Pre-career
San Diego, United States
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyIntegrated CampaignsFan Engagement
Job description
About the Role
This student ambassador role is part of a brand and product ambassador programme described as the most dynamic and empowered in the world. Reporting to the local Field Marketing Specialist, the role is responsible for driving brand image and product understanding on campus and in the region. It reaches new consumers, excites university students, increases sales and drives visibility of the Red Bull brand through direct consumer and customer contact, product trials and event work.
Key Responsibilities
- Represent Red Bull as a brand and product ambassador, living the brand personality traits and company values in everyday interactions with consumers and customers.
- Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at university.
- Create and maintain a strong network on and around campus, establishing relationships with key local individuals and influential groups.
- Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
- Grow the user base by inviting positive trial and awareness through product sampling at the right place and time, answering consumer questions and concerns.
- Work at Red Bull events, collegiate activations and supported events to deliver an unforgettable brand experience, and build awareness of and participation in the World of Red Bull.
- Increase brand engagement on social media handles through authentic content.
- Build relationships with local sales account managers and collaborate with sales to ensure Red Bull is available and visible in outlets, on campus and in the region, and to open new distribution points.
- Leverage relevant assets from the World of Red Bull to keep the brand top of mind in sales accounts and ensure perfect execution of defined store standards.
- Deliver executional excellence with attention to detail, share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities accurately and on time in the dedicated online platform
- And contribute to business development by providing local insights, trends and overall opportunities.
Required Experience & Qualifications
- Must be at least 18 years of age.
- Must have a valid US driver's licence.
- University or college enrolment required.
- Must be fluent in English.
- Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
- Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
- Connected with a diverse range of influential groups and individuals on campus.
- Affinity for project management, working 'behind the scenes', and winning sales.
- A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini.
- Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.
Preferred Skills
- Additional languages are an advantage.
Workplace
- Campus and local region.
Benefits & Perks
- Flexibility over a 9 to 5 job.
- A creative and inclusive working atmosphere.
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