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Red Bull Student Marketeer - University of Moncton
Pre-career
Moncton, Canada
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyIntegrated CampaignsFan Engagement
Job description
About the Role
Red Bull Student Marketeers are part of a dynamic and empowered brand and product ambassador programme. They understand Red Bull's target group and are responsible for driving brand image and product understanding on their campus and in their region. The programme aims to reach new consumers, excite university students, increase sales, and manage the Red Bull brand at campus.
Key Responsibilities
- Represent Red Bull as a brand and product ambassador, living the brand personality traits and company values in everyday interactions with consumers and customers.
- Grow the user base by inviting positive product trial and awareness through sampling at the right place and time, and by answering consumer questions competently.
- Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at university.
- Create and maintain a strong network of key local individuals and relationships.
- Drive brand engagement on social media handles through authentic content, and work at Red Bull events and supported events to help ensure an unforgettable brand experience.
- Build relationships with local sales account managers to ensure Red Bull is available and visible in outlets.
- Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond.
- Leverage relevant Red Bull assets to keep the brand top of mind in sales accounts and ensure perfect execution of defined store standards.
- Deliver executional excellence with attention to detail, and share ideas and collaborate with the team through regular face-to-face and online interaction.
- Plan and report activities via the dedicated online platform in a timely and accurate manner, and contribute local insights, trends, and opportunities to develop the Red Bull media business.
Required Experience & Qualifications
- Passion for the Red Bull brand and product.
- Excellent communication skills.
- Charismatic, energetic, positive, and outgoing personality.
- Immersed in student life with a thorough understanding of the collegiate landscape, city, and region, including behind-the-scenes activities and hot-spots.
- Highly approachable and social, with the ability to relate to different people on many occasions.
- Creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
- Ability to manage part-time work and studies.
- Affinity and desire to learn and apply a new range of skills, especially marketing, negotiation, and sales.
- Connected with a diverse range of influential groups and individuals on campus.
- Full, valid Canadian driver's licence with a clear abstract.
- Available to work evenings and weekends.
- Enrolment at the University of Moncton.
- Fluency in English.
Preferred Skills
- Ideally available to work some evenings and weekends.
Workplace
- Campus and regional environment, including university, local outlets, and Red Bull events.
Benefits & Perks
- Flexible working rather than a 9-to-5 job.
- Creative working atmosphere.
- Part-time work that can be managed alongside studies.
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