Red Bull Student Marketeer - Concordia University

Red Bull Student Marketeers are part of the brand and product ambassador programme, responsible for driving the brand image and product understanding on their campus and in their region. The role aims to reach new consumers, excite university students, increase sales, and manage the Red Bull brand at campus. It involves direct contact with consumers and customers, inviting product trial, and working at Red Bull events to create an unforgettable brand experience.

• Represent the brand in a premium way by living the brand personality traits and company values in everyday interactions with consumers and customers.
• Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and time, and competently answering consumer questions.
• Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at university.
• Create a strong network by establishing and maintaining relationships with key local individuals.
• Drive brand engagement on social media handles through authentic content.
• Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, and leverage relevant Red Bull assets to keep the brand top of mind in sales accounts.
• Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail across all areas of the role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities via the dedicated online platform in a timely and accurate manner, and contribute to developing the Red Bull media business by providing local insights, trends
• And overall opportunities.

• Passionate about the Red Bull brand and product.
• Excellent communication skills.
• Charismatic, energetic, positive, and outgoing personality.
• Immersed in student life with a thorough understanding of the collegiate landscape, city, and region, including behind-the-scenes activities and hot-spots.
• Highly approachable and social, with the ability to relate to different people on many occasions.
• Creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
• Ability to manage part-time work and studies.
• Affinity and desire to learn and apply a new range of skills, especially marketing, negotiation, and sales.
• Connected with a diverse range of influential groups and individuals on campus.
• Full, valid Canadian driver's licence with a clear abstract.
• Available to work evenings and weekends.
• University enrolment.
• Fluency in English and French.

• Ideally available to work some evenings and weekends.

• Work takes place on campus, in the region, and at Red Bull events and supported events.
• Flexible working atmosphere rather than a 9 to 5 job.