Clubs, Teams & Franchises
Red Bull Student Marketeer - Université de Montréal (Campus Saint-Hyacinthe)
Pre-career
Québec, Canada
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyFan EngagementIntegrated Campaigns
Job description
About the Role
Red Bull Student Marketeers are part of a brand and product ambassador programme responsible for driving the brand image and product understanding on their campus and in their region. The programme aims to reach new consumers, excite university students, increase sales and manage the Red Bull brand at campus. The role involves direct contact with consumers and customers, inviting product trial and working at Red Bull events to create an unforgettable brand experience.
Key Responsibilities
- Represent the brand in a premium way through everyday interactions with consumers or customers, living and breathing the brand personality traits and company values.
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and time, competently answering consumer questions.
- Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at university.
- Create a strong network and establish and maintain relationships with key local individuals.
- Drive brand engagement on social media handles through authentic content.
- Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
- Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, and leverage relevant assets from the world of Red Bull to keep Red Bull top of mind in sales accounts.
- Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail in all areas of the role.
- Share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities via the dedicated online platform in a timely and accurate manner, and contribute to developing the Red Bull media business by providing local insights
- Trends and overall opportunities.
Required Experience & Qualifications
- Passion for the Red Bull brand and product.
- Excellent communication skills.
- Charismatic, energetic, positive and outgoing personality.
- Immersion in student life with a thorough understanding of the collegiate landscape, city and region, including behind-the-scenes activities and hot-spots.
- Highly approachable and social, with the ability to relate to different people on many occasions.
- Creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
- Ability to manage part-time work and studies.
- Affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales.
- Connection with a diverse range of influential groups and individuals on campus.
- Full, valid Canadian driver's licence with a clear abstract.
- Availability to work evenings and weekends.
- University enrolment.
- Fluency in English.
Preferred Skills
- Ideally available to work some evenings and weekends.
Benefits & Perks
- Flexibility over a traditional 9-to-5 job.
- A creative working atmosphere.
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