Clubs, Teams & Franchises
Red Bull Student Marketeer - Saint Mary's University
Pre-career
Halifax, Canada
in office
Part time
Marketing & BrandSocial Media & CommunityIntegrated CampaignsBrand Strategy
Job description
About the Role
The Student Marketeer role is part of Red Bull's brand and product ambassador programme. The role is responsible for driving brand image and product understanding on campus and in the local region, with the goal of reaching new consumers, exciting university students, increasing sales, and managing the Red Bull brand at campus. It involves direct contact with consumers and customers, inviting product trial, and working at Red Bull events to create an unforgettable brand experience.
Key Responsibilities
- Represent the Red Bull brand in a premium way through everyday interactions with consumers and customers, embodying brand personality traits and company values.
- Grow the user base by inviting positive trial and awareness through product sampling at the right place and time, and competently answering consumer questions.
- Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at university.
- Create and maintain a strong network of key local individuals and relationships.
- Drive brand engagement on social media handles through authentic content.
- Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
- Build relationships with local sales account managers to ensure Red Bull is available and visible in outlets, and collaborate with sales to open new distribution points within the university campus and beyond.
- Leverage relevant Red Bull assets to keep the brand top of mind in sales accounts and ensure perfect execution of defined store standards.
- Deliver executional excellence with attention to detail, and share ideas and collaborate with the team through regular face-to-face and online interaction.
- Plan and report activities via the dedicated online platform in a timely and accurate manner, and contribute local insights, trends, and opportunities to develop the Red Bull media business.
Required Experience & Qualifications
- Passion for the Red Bull brand and product.
- Excellent communication skills.
- Charismatic, energetic, positive, and outgoing personality.
- Immersed in student life with a thorough understanding of the collegiate landscape, city, and region, including behind-the-scenes activities and hot-spots.
- Highly approachable and social, with the ability to relate to different people on many occasions.
- Creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
- Ability to manage part-time work and studies.
- Affinity and desire to learn and apply a new range of skills, especially marketing, negotiation, and sales.
- Connected with a diverse range of influential groups and individuals on campus.
- Full, valid Canadian driver's licence with a clear abstract.
- Availability to work evenings and weekends.
- University enrolment.
- Fluency in English.
Preferred Skills
- Ideally available to work some evenings and weekends.
Workplace
- Campus and local region
Benefits & Perks
- Flexibility over a traditional 9 to 5 job.
- A creative working atmosphere.
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