Manager, Digital Growth - Performance

This role is the strategic owner of paid media and digital sale efforts for the New York Red Bulls and Sports Illustrated Stadium's broader event portfolio. It develops and executes strategies that drive ticket sales, revenue, lead generation, and fan growth across digital and traditional channels. The position sits at the intersection of paid media, data analytics, audience strategy, creative, and ticketing, with a primary focus on Meta and Google.

• Manage paid media strategy and execution across Meta, Google, and other digital channels, ensuring campaigns are aligned to ticket sales, revenue, lead generation, and broader business objectives.
• Lead media planning and budget allocation across digital and traditional channels including OOH, CTV, audio, and other emerging opportunities, determining where, when, and how to invest for maximum impact.
• Manage Google performance strategy, including Search keyword analysis, query and intent insights, campaign structure, PMAX optimisation, audience strategy, and ongoing opportunities to improve efficiency and capture demand.
• Own performance analysis and reporting, building clear views of spend, sales, revenue, CAC, ROAS, ATP, volume, and other KPIs, and using Excel, pivot tables, dashboards, and platform reporting to identify trends, diagnose performance, and turn data into actionable recommendations.
• Connect media performance to ticketing outcomes by analysing campaign, match, audience, geography, channel, and creative-level performance to understand what is driving sales and revenue.
• Partner with the internal data and analytics team to develop reporting, attribution, audience insights, and measurement capabilities, serving as the marketing lead to scope projects, prioritise needs, and ensure insights translate into action.
• Continuously optimise campaigns and media plans by reallocating budget, adjusting targeting, testing creative and offers, and identifying opportunities to improve efficiency and scale.
• Support fan acquisition and lead generation beyond paid media by partnering with teams on event and stadium activations, QR-code capture, lead-generation opportunities, and other tactics that grow the club's addressable audience.
• Project manage cross-functional marketing initiatives, keeping timelines, deliverables, data needs, and agency and internal stakeholders aligned from planning through execution and reporting.
• Partner cross-functionally with Ticketing, Creative, CRM, Content, Partnerships, and external media partners to translate business goals into effective campaigns, measurement plans, and actionable insights.

• Strong hands-on experience across Meta, Google, and other digital channels, with the ability to launch, optimise, and scale campaigns against clear business objectives.
• Ability to develop integrated media plans across digital, OOH, CTV, audio, and other channels, balancing reach, efficiency, timing, and budget to support ticket sales and broader business goals.
• Focus on incremental sales, revenue, ROAS, CAC, and overall business impact rather than simply media metrics, with comfort connecting media performance to ticketing outcomes.
• Strong understanding of audience segmentation, funnel strategy, retargeting, geographic targeting, and campaign architecture, with an instinct for where and how to deploy budget.
• Highly data-driven and comfortable interpreting performance across platforms, identifying opportunities, reallocating spend, and turning insights into action.
• Ability to translate business objectives into clear creative and media briefs and work effectively with Creative, Content, Ticketing, CRM, and external partners to execute and optimise campaigns.