Sporting Fashion & Goods
Senior Manager Campaign Management
Mid Level
Shanghai, China
in office
Full time
Job description
About the Role
The Campaign Management team sits within the Digital Ecosystem Marketing function. The role operates across two dimensions: as the category owner for Outdoor and Trail Running across all eCommerce platforms, driving digital activation, campaign excellence and commercial performance end-to-end; and as the key person for adidas Douyin and Red channel activation, partnering with platform counterparts to co-create activations that sharpen brand storytelling while delivering measurable results.
Key Responsibilities
- Serve as the e-marketing go-to expert and owner for Outdoor and Trail Running across all eCommerce platforms, leading digital activation to maximise share of voice and conversion.
- Synergise eCommerce execution with brand communications to drive focused assortment sell-through, and orchestrate inline pack drops across all eCommerce stores.
- Ensure a seamless consumer journey, credible product storytelling and cross-functional alignment from planning through to post-launch amplification.
- Lead end-to-end planning and execution of cross-category platform IPs on Douyin and RED, negotiating and securing optimal platform resources, co-creation opportunities and early access to new initiatives.
- Monitor engagement, traffic and sales KPIs in real time and continuously refine tactics to improve performance and ROI.
- Build and maintain strong, trust-based relationships with platform partners and integrate platform resources.
- Stay on top of eCommerce industry trends, platform policy shifts and consumer behaviour patterns.
- Identify and drive co-creation projects and store innovation to enhance consumer experience and engagement.
Required Experience & Qualifications
- 8+ years of working experience.
- Experience in the sportswear or outdoor industry.
- Demonstrated track record of platform negotiation and relationship management, with the ability to secure optimal resources, placements and co-creation opportunities.
- Experience working in complex organisational structures, comfortable navigating matrixed environments and driving alignment across multiple layers and functions.
Preferred Skills
- Genuine passion for sports, especially outdoor.
- Experience collaborating with platform IPs on Douyin or similar major eCommerce platforms.
About the Company
The company believes that embedding diversity, equity and inclusion into its culture and talent processes gives its employees a sense of belonging and its brand a real competitive advantage.
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