Manager Digital Campaign Management

The Campaign Management team sits within the Digital Ecosystem Marketing function, and the role is part of Brand Management & Communications. The role operates across two dimensions: as the category owner for Basketball, Training, and Hype across all eCommerce platforms, driving digital activation, campaign excellence, and commercial performance end-to-end; and as the key person for adidas-owned ecosystem channels activation. In the latter capacity, the role partners with platform counterparts to co-create activations that sharpen brand storytelling while delivering measurable results.

• Lead end-to-end digital activation and campaign landing across eCom platforms to maximise SOV, traffic, and conversion.
• Ensure tight integration between eCom campaigns and brand communications to drive focused assortment sell-through.
• Orchestrate inline pack drops across all EC stores.
• Ensure seamless consumer journey, credible product storytelling, and cross-functional alignment from planning through post-launch amplification.
• Plan and execute daily activations on owned ecosystem.
• Drive member experience optimisation and enterprise WeChat recruitment in partnership with the Commercial team.
• Monitor engagement, traffic, and sales KPIs in real time.
• Deliver data-informed recommendations to optimise UX, campaign mechanics, and platform tactics.
• Track industry trends, platform innovations, and competitor activity.
• Identify and drive test-and-learn initiatives and co-creation projects on owned channels.

• 3–5 years of experience in campaign management, digital marketing, or eCommerce operations.
• Proven ability to coordinate cross-functional execution in a matrixed organisation.
• Comfortable managing multiple concurrent workstreams.
• Basic platform negotiation and relationship management skills.

• Hands-on product GTM experience.
• Sportswear industry background with passion for the categories.

The company believes that embedding diversity, equity, and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage.