Manager, Digital Content & Experience - Converse

Leads digital storytelling and experience strategy for Converse.com and performance marketing within a cross-functional team. It focuses on the emerging collaboration space of the business, working closely with brand partners to bring Chuck storytelling to life digitally. The manager defines, executes and manages global digital storytelling and experience strategy while managing a Senior Specialist and coordinating with global and geography teams.

• Collaborate with global brand and omni-marketing teams to align on product and brand stories and drive creation of the digital seasonal storytelling calendar.
• Partner with geo merchandising, product and buying teams to prioritise commercial digital-specific marketing and site experience needs, including seasonal newness, Converse By You and promotional moments.
• Lead planning and execution of key seasonal stories and initiatives globally across the site and relevant digital channels, ensuring regional partners are aware of and aligned to details and timelines.
• Manage a Senior Specialist supporting seasonal work to completion.
• Partner with creative teams to ensure seasonal creative output aligns with briefed objectives and goals and is delivered on time and within budget.
• Lead seasonal briefing meetings to inform cross-functional teams of Seasonal Digital plans and product stories, including brand-defining and commercial/promotional moments, and help QA content throughout production to ensure alignment with marketing styles and key investments by geography.
• Coordinate all global launch dates for inline and custom products across geographies, maintaining ongoing communication between global and geography cross-functional teams.
• Manage the site refresh calendar, tracking and guiding authoring partners on.com content refreshes and homepage wireframes with Q&A precision and site readiness management.
• Partner with performance marketing teams to align email and paid social calendars with site experiences, and work with global analytics to measure and react to seasonal results against key initiatives and KPI targets.
• Partner with global analytics and merchandising to recap seasonal initiatives and hindsight results, lead gathering of partner feedback on documentation, opportunities and key learnings season-over-season, translate data into understandable insights, and support consistent processes
• Documents and meetings to improve team efficiencies.

• At least 7 years of professional experience in digital ecommerce and/or digital marketing.
• Bachelor's degree in Business, Marketing or a related field; any suitable combination of education, experience and training will be accepted.
• Experience in the retail industry, working on digital projects from concept to completion and applying retail and editorial best practices.
• Knowledge of and familiarity with creative briefing processes, including briefing content creation and end-use digital experiences.
• Ability to understand analytics and react to current trends.
• Ability to manage multiple projects at various levels with different and converging timelines in a deadline-driven environment.
• Experience in a fast-paced environment, especially with collaborative leadership skills.
• Strong ability to communicate complex topics and concepts to a wide and cross-functional audience.
• High-potential leadership ability with the ability to influence diverse groups of people.
• Strong people skills, diplomacy and a collaborative spirit.
• Passion for at least one of the following: sneaker culture, streetwear, fashion/style, design, sports or music.

• Experience managing people.
• General understanding of UX, SEO and SEM.
• Ideally, passion across a few of the following areas: sneaker culture, streetwear, fashion/style, design, sports or music.

• Based at the downtown Boston, MA headquarters.
• 4/1 hybrid schedule: Mondays to Thursdays expected in the office; Fridays optional from the Converse office or home office.