Manager, Content & Employer Brand

This role leads content and creative for the employer brand within the Recruitment Marketing Team, shaping how the employer brand comes to life through content and storytelling. It sets the strategy and creative direction for content across DraftKings Life channels, including organic social, paid media, the careers site, and email. The position is a player-coach role that blends editorial instincts, creative leadership, and a data-informed approach to content.

• Lead content and editorial strategy, translating employer brand, audience insights, and hiring priorities into a focused roadmap and editorial calendar.
• Set a high creative and editorial bar across copy, video, graphics, social media, long-form storytelling, and campaigns, providing direction while staying hands-on with writing and editing when it matters.
• Build an integrated content engine that turns strong ideas into stories across organic social, paid media, the careers site, email, and other candidate touchpoints, using performance insights to strengthen the approach.
• Develop content strategies that scale globally while adapting storytelling, channels, and candidate experiences to local market needs.
• Define the strategy and creative vision for DraftKings Life, shaping what is talked about and how the brand shows up while empowering the team to bring that vision to life.
• Lead and develop a high-performing content team through coaching and feedback that helps teammates strengthen their craft and take greater ownership.
• Own content intake and prioritisation, guiding work from brief through production and approval.
• Partner with Internal Communications, Public Relations, Legal, Brand, and Talent Acquisition to focus resources and move high-impact work forward.
• Use content performance, recruiting outcomes, AI, and emerging search trends to inform decisions, improve how content is created and distributed, and reach candidates at key moments in their journey.

• A Bachelor's Degree in Marketing, Communications, or a related field.
• At least 7 years of experience in content marketing, employer brand, or a related field.
• At least 3 years of people leadership experience developing writers, content marketers, or creative talent.
• Exceptional writing and editing skills, with a portfolio that demonstrates compelling storytelling across audiences and formats.
• A player-coach mindset, with the ability to set direction and empower others while staying close enough to the work to elevate it.
• Experience leading content across video, social media, graphics, digital campaigns, web, email, and long-form editorial for different markets and audiences.
• A data-informed approach to content, with experience connecting creative performance and audience insights to business and recruiting outcomes.
• Strong AI fluency, with experience using AI tools to enhance content development, audience insights, personalisation, workflows, or discoverability while applying strong editorial judgment.
• Strong relationship-building skills, with the ability to collaborate cross-functionally, create efficient workflows, and move compelling ideas forward across teams.
• As a regulated gaming company, the successful candidate may be required to obtain a gaming licence issued by the appropriate state agency as a condition of employment.

• US base salary range for this full-time position: 108,800.00 USD – 136,000.00 USD, plus bonus, equity, and benefits as applicable.
• Ranges are determined by role, level, and location, and reflect new hire pay rates for the position across all US locations; individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DraftKings is a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. At DraftKings, AI is becoming an integral part of both its present and future, powering how work gets done, guiding smarter decisions, and sparking bold ideas, and transforming how the company enhances customer experiences, streamlines operations, and unlocks new possibilities. Its teams are energised by innovation and readily embrace emerging technology, shaping the future rather than waiting for it to arrive.