Manager Digital

This role supports and drives the execution of the organisation's digital strategy across consumer touchpoints including.com, social media, partner programmes and wholesale.com initiatives. It sits within the Digital team and works closely with regional and global teams, local FLM, local wholesale/DTC and CTC & BU teams, local category leads, and LAM brand organisations, the LAM eCommerce Hub and the LAM digital Hub. The role also manages direct reports and acts as a digital ambassador for the local organisation, supporting digital transformation across departments.

• Drive the digital consumer experience team to exceed consumer expectations by providing monthly insights on digital consumers and behaviours, including organic search, user experience, consumer journey and A/B test ideas, to increase conversion rates on.com and partner websites.
• Support local content creation and calendarisation, aligning with regional and global team guidelines and calendars to increase local relevancy on social media,.com and other consumer-facing digital touchpoints.
• Work closely with the regional brand activation ecommerce team to execute global and regional brand priorities across digital touchpoints, including own.com, WHL.com, in-store digital tools and digital media.
• Partner with local category leads to enhance local digital storytelling and support business unit growth on digital channels.
• Drive and create digital consumer insights using the CRM database to increase retention and consumer lifetime value, and develop local CRM campaigns to improve acquisition, recurrency and loyalty.
• Drive incremental traffic to.com by leveraging local assets, communities and partners through database activation and locally driven link building.
• Execute and coordinate locally the app content and download strategy to increase app active user rate.
• Act as a digital ambassador for the local organisation, providing insights and support to drive digital transformation across all departments.
• Set personal objectives, targets and guidelines, assess all reports, and develop the functional and social skills of direct reports on and off the job.
• Manage all reports as an integrated team by setting team objectives and ensuring smooth cooperation of all direct reports along all interfaces.

• Understanding of CRM and eCommerce as a digital expert.
• Ability to manage different stakeholders.
• Strong analytical skills to share data and make decisions and deliverables of results by others.
• Understanding of SEO/search optimisation and marketing experience.

The company embeds diversity, equity and inclusion into its culture and talent processes to give employees a sense of belonging and the brand a competitive advantage. By recruiting and developing talent that reflects the diversity of consumers and communities, adidas aims to foster inclusion and connect authentically with consumers.