Head of Gaming & Esports Events

This role leads Red Bull's global gaming event strategy, creating and executing world-class gaming, esports, and entertainment events across more than 50 markets. It sits within the Global Gaming and Esports Team and combines strategic oversight, international cooperation, stakeholder alignment, team leadership, and innovation. The position works closely with national Gaming Marketing teams, internal departments, external stakeholders, and partnership teams to strengthen Red Bull's presence in gaming.

• Own and shape Red Bull's global gaming event strategy, leading the creation and execution of world-class gaming, esports, and entertainment events that leverage top-tier intellectual properties and Red Bull Players.
• Develop and implement a long-term vision to solidify Red Bull's presence in the gaming space.
• Oversee contract negotiations covering budgets, performance agreements, objectives, and branding guidelines.
• Maintain regular contact with over 50 international colleagues to ensure strategic oversight of planned projects and competitions across markets.
• Lead global business planning for gaming events and consult, guide, and coach national Gaming Marketing teams on the execution of gaming-related event activities.
• Act as the key point of contact for internal departments including Red Bull Media Network, Partnerships, Legal, Brand Marketing, On Premise, and Off Premise, ensuring alignment and collaboration on gaming event initiatives.
• Work closely with external stakeholders based on project needs and support partnership teams to drive revenue growth from gaming events.
• Ensure smooth and consistent information flow across all involved parties.
• Directly manage a team of professionals, taking ownership of talent development, performance outcomes, and contributing to long-term succession planning.
• Lead new projects and business discussions related to gaming events, including consumer activations with the Brand team, sales-driven opportunities, merchandising initiatives, and new partnership and revenue models
• Further evolve gaming, esports, and entertainment event strategy and manage the Red Bull markets portfolio with innovative thinking beyond traditional event approaches.

• Minimum 10+ years in a leading marketing role within the event space (gaming, esports, sports, etc.) at Red Bull or a similar consumer-driven brand, agency, publisher, or organisation, holding full content and budget responsibility.
• Proven collaboration with gaming event organisers, a strong network in the gaming/esports industry, and deep familiarity with PC, console, and mobile games.
• Being an active gamer with hands-on knowledge of top competitive titles (e.g., CS, League of Legends, Dota 2, Valorant, Rainbow Six, Age of Empires II) is essential.
• Demonstrated success as an independent project leader with a solid track record of delivering impactful initiatives, alongside strong leadership skills and the ability to inspire and manage teams.
• Strong organisational talent, entrepreneurial thinking, and the ability to manage complex projects across multiple stakeholders and markets.
• Excellent communication, negotiation, and project management skills; fluency in English is mandatory.

• Additional languages are a plus.