Racing Marketing Manager

The Marketing Manager sits within the Racing Sports Marketing (RSM) team, part of the Sports Business Division, and reports to the Deputy Executive Manager. The role supports the implementation of marketing plans that promote horse racing and hero horses to a new generation of local, mainland Chinese and international fans, and promotes betting products and services within the gaming sector. The post holder has partial oversight of the Club's racing sports social media channels, working closely with the Content team, cross-functional departments and agency partners to develop communication plans and produce content and events.

• Promote horse racing as a professional sport to a new generation of fans.
• Act as project owner for the promotion of hero horses, group races and wagering products.
• Drive marketing programmes independently, including composing idea proposals, drafting agency briefs and controlling the timeline and budget of each project.
• Develop content and story angles across the Club's social media platforms.
• Manage and create content for horse racing key events, horses and wagering products.
• Manage creative, social media and media agencies and other vendors for the creation and execution of marketing and communication materials, marketing collaterals and social media posts.
• Ensure all content complies with the Club's guidelines, including RGP, and is reviewed and approved by all relevant parties before launch.
• Support the implementation of marketing plans promoting horse racing and hero horses to local, mainland Chinese and international fans, and promote betting products and services within the gaming sector.
• Provide partial oversight of the Club's racing sports social media channels, developing communication plans with the Content team, cross-functional departments and agency partners.
• Perform race day duties on a rotational basis, ensuring timely social media content roll-out and on-site support where required.
• Support ad hoc projects as assigned.

• A university degree in Communications, Marketing or related disciplines.
• 12+ years of experience in general marketing.
• Experience in managing social media.
• Ability to work independently and as part of a team with high personal effectiveness.
• A creative mind-set and a good understanding of young generation cultures.
• A good knowledge of horse racing.
• Strong communication, interpersonal and project management skills.
• Proficiency in English and Chinese.
• Knowledge of creative and commercial/print production.
• Knowledge of advertising discipline, especially in media and social media.
• A proactive and detail-oriented team player with project management capabilities.
• A good understanding of social media and audience engagement, with the ability to translate insights into effective content and execution.

• Experience in digital marketing, social media and content marketing.

• Competitive salary and benefits package.
• Dynamic working environment.
• Development opportunities.

The Club generates sustainable economic and social value for the community, supports the HKSAR Government in combatting illegal gambling, is Hong Kong's largest single taxpayer and one of the city's major employers, and its Charities Trust is one of the world's leading charity donors.