Sports & Community Marketing Specialist – HK & Macau

This role supports HOKA's sports and community marketing, athlete marketing strategy, and product seeding activities across Hong Kong and Macau. It works closely with the Marketing Manager, internal teams, agency partners, athletes, race organisers, and community stakeholders to deliver race activations, athlete servicing, and seeding initiatives. The position also contributes to cross-functional alignment, performance reporting, and the achievement of business and brand targets.

• Build and execute sports and community programmes, including race activations, product trial initiatives, workshops, and brand events aligned with the marketing and race calendar.
• Identify opportunities to grow visibility and engagement within running and athletic-lifestyle communities, and build and maintain relationships with race organisers, athletes, run clubs, grassroots communities, sports media, and brand partners.
• Coordinate with agency partners on campaign and event execution, including production, logistics, timelines, and on-site operations.
• Ensure community and race activations are amplified through strong digital and social storytelling.
• Support development and execution of athlete and sports marketing strategy in Hong Kong and Macau, working with the Marketing Manager to assess, structure, and evolve the athlete portfolio, tiering, and ecosystem.
• Manage day-to-day servicing of athletes and affiliates, including communication, product coordination, race support, and activation planning.
• Track athlete performance, race participation, and milestones, and maintain accurate records of servicing, product allocation, contractual deliverables, and engagement activities.
• Support athlete communication planning and coordinate marketing performance recaps and post-campaign reports with internal teams and agency partners.
• Stay up to date on industry trends, tools, and best practices to improve campaign performance and measurement.
• Execute product seeding initiatives across athletes, community partners, media, creators, and stakeholders, and maintain the master seeding list aligned with marketing priorities.
• Coordinate seeding logistics, inventory tracking, forecasting, and delivery timelines with internal teams.
• Collaborate with Marketing, Merchandising, Sales, and global Sports Marketing teams to ensure alignment, and share product feedback, athlete insights, and market intelligence with internal stakeholders.
• Assist the Marketing Manager in budget planning and invoice management, and prepare clipping reports, athlete updates, and activation recaps for stakeholders.
• Represent HOKA externally with credibility and professionalism, provide constructive feedback to partners and agencies to improve execution, and support achievement of business and brand targets.

• University degree or above.
• 5+ years of experience in sports marketing, brand marketing, community management, PR, or event management.
• Proven experience managing external stakeholders, including athletes, agencies, communities, partners, and media.
• Strong project and time management skills, with the ability to handle multiple priorities in a fast-paced environment.
• Highly organised, detail-oriented, and disciplined in execution.
• Strong interpersonal and communication skills to build and maintain professional relationships.
• Proficient in Microsoft Office.
• Fluent in English and Cantonese (written and spoken).
• Willingness to travel overseas as required.
• Hands-on involvement in race activations, athlete servicing, and grassroots community programmes.
• Familiarity with seeding logistics, inventory management, and partnership activations.
• Experience amplifying sports and community initiatives through digital and social storytelling.

• Experience in running races, endurance sports, or sports communities.
• Existing network within the running, sports, or athletic-lifestyle industry.
• Mandarin is a plus.