Sr. Manager, Sports Marketing

The Sr. Sports Marketing Manager drives the development and leads the execution of Sports Marketing initiatives across the Southeast Region (FL, GA, NC, SC, TN, AR, LA, MS, AL). Through events and athletes, the role builds local and regional brand affinity while contributing to Red Bull's relevant global and national strategies.

• Establish a rich network across regional sports scenes to maintain awareness of the latest sports trends and scenes.
• Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally.
• Identify, develop and build relationships with local athlete talent alongside Athlete Marketing Managers and the National Athlete Marketing team.
• Influence and contribute to the annual Region Sports Marketing Business Plan.
• Lead the project management and execution of local Red Bull Sports Marketing events, using knowledge of local sports scenes and the sports landscape to inform the development of new event concepts.
• Oversee regional Sports Marketing resources to maximise the impact of local events, and support Athlete and Event Marketing Managers with athlete projects and sport events.
• Work with Gaming team colleagues to identify opportunities in the region to reach the gaming consumer through gaming events, players and the community, and build a network in gaming communities to increase relevance and frequency of touchpoints with the gamer following national strategies.
• Lead and partner with Sales, Event Logistics, and Event and Athlete Marketing Managers to ensure quality planning of all Sports Marketing activities in the region.
• Identify relevant branded and non-branded sports content and stories for owned and shared media channels.
• Find and hire the right people to lead regional Sports Marketing projects, and manage direct reports towards annual regional goals.
• Develop talent through strengths-based development, succession training and direct, productive feedback, creating a culture that rewards effort and execution in line with Red Bull's values.

• 8+ years of experience in Marketing with a focus on sports, athletes, and consumers.
• Experience and knowledge managing events, athlete and team partnerships and NIL, including negotiation, contract management and activation planning.
• An understanding of traditional and non-traditional brand marketing strategies.
• A history of taking ideas from conceptual ideation to execution.
• Experience identifying different sports trends and scenes on a regional and national level.
• Experience managing complex budgets, agency/vendor partners, and resource allocation across multiple projects or markets.
• Experience leading teams, managing direct reports, and developing talent across multiple markets or functions.
• Strong understanding of mainstream, emerging and local sports cultures, with the ability to identify relevant trends, communities, talent and storytelling opportunities with an emphasis on content.