Senior Manager Sports Marketing, Training

Manages the Training category portfolio and activations, scouting, securing and activating a multi-sports asset portfolio in support of the brand's mission to be the best sports brand in the world. It sits within the Brand Management & Communications team and operates in the GCA market, developing and optimising partnerships and consistently communicating brand messages, values and image. The position works closely with product, marketing, finance, legal and operations colleagues, and leads a team in delivering world-class service to sponsored assets.

• Support the development of sports marketing strategies and plans for training categories, aligned with GCA business strategies and global guidelines.
• Work closely with the team to design the Sports Marketing Vision for GCA and annual sports marketing plans with detailed MWB spend allocations, such as product costs and race and event sponsorship.
• Ensure the effective application and implementation of contractual rights granted at the local level.
• Scout and activate Training category assets, such as athletes and gym partners, and maximise brand exposure through the partnership.
• Develop activation plans for Training events and sponsored facilities and locations, aligned with seasonal campaigns and with a strong focus on consumer activation and focus topics such as CRM and digital and social media.
• Develop a mid- to long-term strategic plan with the training community in the local market in close cooperation with Senior Managers.
• Support major product initiatives through external partners, social media and events in collaboration with Product and Marketing teams, and drive unique marketing activities that support business goals.
• Manage product and service plans and lead the team in providing world-class service to assets.
• Manage the Sports Marketing Working Budget for the assigned category, and negotiate and execute contracts, strategic alliances, events, product procurement, delivery and service to assets.
• Work with Finance, Legal and Operations on processes to service assets effectively and accurately, and develop procedures and systems to control and track the distribution of promotional products.

• 10 years of experience in marketing required.
• Bachelor's degree required.
• A passion for and an understanding of sport, especially the Training category.
• Experience working with sports associations and race organisers.
• Strong communication, influence and leadership skills.
• Strong project management skills.
• Good interpersonal skills.
• Good analysis and computer skills.
• Advanced Microsoft Office skills.
• Advanced English and fluency in the local language.

• Advanced degree in business or related fields preferred.

The company believes that embedding diversity, equity and inclusion into its culture and talent processes gives its employees a sense of belonging and its brand a real competitive advantage.