Manager, City Marketing, Sportswear, Shanghai, GSH & GBY GC

This strategic leadership role is responsible for integrating cross-functional departments and defining holistic marketing strategies. The role brings the sports offense to life, placing sport and athletes at the centre of all activities and collaborating with cross-functional, sport-obsessed teams to prioritise must-win sports categories. The position covers Shanghai, Greater Shanghai, Guangzhou, Shenzhen, and the Greater Bay Area, with a focus on elevating the athlete experience and building a high-performing city-based marketing team.

• Integrate cross-functional departments and define holistic marketing strategies.
• Conceive, develop, plan, manage, and execute initiatives aligned with the brand's core marketing objectives.
• Bring the sports offense to life, placing sport and athletes at the centre of all activities.
• Collaborate with cross-functional, sport-obsessed teams to prioritise must-win sports categories.
• Elevate the athlete experience and refine owned and partner channel strategies.
• Partner with key stakeholders to drive retail excellence through new and revamped sport-led concepts.
• Win the ground game in key cities and communities where athletes live, shop, and play.
• Build a high-performing city-based marketing team centred on the sports offense strategy.
• Manage investment evaluation and budget management to support marketing goals.

• 12+ years of leadership experience in brand management, with a proven track record managing multiple brand portfolios.
• Results-driven professional with exceptional analytical and communication skills.
• Strong strategic thinking, able to anticipate future opportunities and translate them into breakthrough strategies.
• Ability to participate in key FOP projects during the strategic planning phase to learn from and influence cross-functional teams.
• Ability to deepen FOP O2O knowledge through collaboration and stretch assignments in key FOP campaigns.
• Ability to understand and communicate the FOP/team vision and strategy, aligning city-level brand efforts with cross-team objectives.
• Ability to continuously deliver valuable consumer insights to build impactful FOP storytelling and engagement.
• Ability to drive clarity across teams, ensuring strategic consistency and sharp execution with clear priorities.
• Ability to develop managerial skills to foster cohesive teamwork across project workstreams.
• Ability to recognise individual contributions and appreciate collective team efforts.
• Ability to cultivate efficient teamwork dynamics, whether serving in a leadership or supporting role.

• Preference for experience within the sports industry.

• Shanghai, Greater Shanghai, Guangzhou, Shenzhen, and the Greater Bay Area