Clubs, Teams & Franchises
Sport Marketing Event Specialist (Core Sports)
Mid Level
Zug, Switzerland
in office
Full time
Marketing & BrandBrand StrategyIntegrated CampaignsFan EngagementDigital Marketing & Performance
Job description
About the Role
Is responsible for developing partnerships, growing presence within core sports scenes and activating the brand across Switzerland. It sits within a core sports marketing context, working closely with event organisers, opinion leaders, associations, communities and other key partners. The role manages core sports projects and events from planning to execution, including the Event Car Program, and contributes to new event formats and community-driven projects.
Key Responsibilities
- Identify and develop strategic opportunities that strengthen Red Bull's presence and credibility within the core sports landscape.
- Work closely with event organisers, opinion leaders, associations, communities and other key partners to shape collaborations from the first conversation through to successful implementation.
- Take ownership of a variety of core sports projects and events throughout the year, from planning to execution.
- Create memorable experiences with partners and colleagues and ensure Red Bull shows up in an authentic and impactful way within the core sports scenes.
- Take ownership of Red Bull's Event Car Program in Switzerland, from developing activation concepts to coordinating deployments and logistics.
- Create unique touchpoints that bring the brand directly to consumers throughout the year.
- Contribute actively to the development of new event formats, activations and community-driven projects.
- Look for opportunities to create experiences that resonate with fans and consumers.
- Support the business planning process, prepare presentations and reports, manage budgets and ensure efficient coordination across internal and external stakeholders.
Required Experience & Qualifications
- 1-3 years of experience within sports marketing, event management, agencies, sports organisations, associations or related industries.
- Genuine passion for the Skate, Bike and Freestyle Snow scenes and a strong network in the communities.
- Understanding of trends in these sports and the ability to shape them in Switzerland together with key players.
- Experience managing projects with stakeholders and keeping different priorities, timelines and expectations aligned while maintaining a structured and organised way of working.
- Prepared to travel a lot within Switzerland (CH) and work at weekends.
- Ability to work independently, with a hands-on attitude and good relationship-building skills.
- Fluency in German and comfort communicating professionally in both English and French, written and spoken.
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