Manager eCommerce

Is responsible for the TMALL adidas Outdoor store (TMOD), a flagship Tmall store that plays a key strategic role in accelerating the organisation's digital brand eCommerce strategy in China. It aims to shape the store around the new outdoor concept “山川里”, attracting outdoor and casual outdoor high-value Tmall consumers and building the store into a definitive lifestyle/outdoor beacon on Tmall through a premium, end-to-end consumer experience. The position owns end-to-end management and KPIs for the store and works with internal digital, brand, CRM, and Outdoor BU partners, as well as external agencies and Tmall's Sports Industry team.

• Own end-to-end management and all KPIs of the TMOD store.
• Develop and execute the store business plan, activation calendar, and holistic strategy to achieve commercial targets.
• Drive high-quality day-to-day operations for the TMOD store, including product presentation, site design, and traffic management.
• Lead internal collaboration with Digital Buying & Trading, Digital Marketing, Operations, and Analytics teams, as well as external vendors and agencies.
• Analyse store performance, generate product and operational insights, and deliver clear reporting and optimisation recommendations to senior management.
• Translate learnings into actionable plans for future seasons.
• Proactively identify and drive co-creation projects with Tmall to enhance store innovation, consumer experience, and platform engagement.
• Serve as the key liaison with Tmall to align platform resources and initiatives.
• Act as the primary interface with adidas cross-functional partners—especially Digital Marketing, Brand Marketing, CRM, and the Outdoor BU—to integrate brand concepts and activations and ensure a premium, consistent consumer experience on Tmall.
• Continuously deepen understanding of Tmall's mechanisms, tools, and trends to optimise store operations and adapt swiftly to platform changes.

• Bachelor's or Master's degree required, with solid experience in the sports, fashion, or outdoor industry and at least 5 years in eCommerce business.
• Strong experience working with Tmall or other platforms.
• Experience planning and managing large budgets across channels while achieving high-volume growth targets.
• Deep thinking and daily business-running skillset to achieve strong performance.
• Positive outlook and resilient, can-do attitude in the face of challenges.
• Ability to skilfully navigate obstacles and find creative solutions with limited resources.
• Strong enthusiasm for e-commerce and genuine interest in enhancing the online shopping experience.
• MNC background and sensitivity in a cross-cultural environment.
• Strong written and verbal communication and interpersonal skills, with the ability to collaborate and build relationships quickly.
• Excellent English language skills.

The company believes that embedding diversity, equity, and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage.