Sporting Fashion & Goods
Assistant Manager, eCommerce Operations
Mid Level
Shanghai, China
in office
Full time
RetailGolfE-commerce Management
Job description
About the Role
TaylorMade Golf China is launching a mobile application to start eCommerce in China. The Application Operation Manager will be one of the members involved in this project and will be responsible for the full cycle of the eCommerce application, from go-live to daily operation.
Key Responsibilities
- Coordinate the overall operation plan of the TaylorMade Golf China App, including internal layout and optimisation, column structure and channel, product functions and UI design, and oversee implementation and execution.
- Develop APP content operation rules and content planning, and manage daily platform data including content, traffic, click-through rate and conversion rate, to produce reports and propose improvement strategies.
- Optimise business processes and product experience to improve user activity and retention based on APP operation objectives and user feedback.
- Define the overall UI design specification of the APP client, controlling visual effect, interactive experience, and graphic design for startup, guide, and function pages.
- Promote APP platform brand awareness through online and offline operation activities, enhancing customer activity and transaction stickiness and driving platform performance.
- Communicate design requirements effectively and timely with internal sales, marketing, and product teams.
Required Experience & Qualifications
- Bachelor's degree or above in a related major.
- Fluent in business English.
- 5 years or above working experience in daily management and operation of new retail and APP terminals in e-commerce channels.
- Proficient in Photoshop, Flash, Illustrator, Fireworks, Dreamweaver and other similar design software.
- Familiar with new media content transmission modes and frequently follows Weibo, Facebook, Twitter and other social media platforms.
- Strong communication skills, adaptability and execution, with willingness to accept challenges.
Preferred Skills
- Experience in the sports industry (preferred).
Workplace
- Normal office conditions with extensive computer and phone usage.
- Ability to work extended hours as necessary.
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