ECommerce LATAM Manager

Leads the accelerated, sustainable growth of ecommerce in Latin America. It develops the overall agenda through strategic partnerships with online retailers, platforms and industry stakeholders, and supports local teams leading bricks-and-clicks with National and Regional Key Account teams. The position connects Brand and Sales to drive online execution and integrated plans, and is directly responsible for pure online retailers (Pure Players and Market Places) while delivering the ecommerce strategy and guidance to regional Bricks & Clicks players across the country.

• Develop the customer/channel strategy for LATAM and build and maintain relationships with regional key players.
• Lead negotiations and follow-up of business for the top five markets, and train/engage KAMs in those markets on POSA/Bricks and Clicks strategy and tools alongside the LATAM KA Head.
• Act as key point of contact with HQ on all e-commerce topics.
• Own and manage the ecommerce P&L, fuelling top-line growth and maintaining control over key investment buckets.
• Manage, monitor and measure direct investments via CPM through effective relationships with Finance and Sales Intelligence, and co-lead marketing investments directed to online retailers with Brand.
• Lead the ecommerce strategic agenda, driving focus and top management involvement, and work with customers of all sizes to win with consumers and shoppers through in-platform execution and promotional plans.
• Ensure consistency and alignment across areas and key stakeholders, and manage different investment buckets including trade and media investments.
• Drive fast growth while maintaining channel profitability and execution improvements, working remotely with several countries and influencing/following up on local teams and local customers.
• Build interaction and involvement with Marketing, Trade Marketing, National and Regional Key Account teams to seek strategic consistency and alignment, and collaborate with other organisational touchpoints for mutual goals.
• Achieve departmental goals such as expansion of customer base, traffic and sell-out growth, perfect online execution, and overall commercial, brand marketing and corporate goals.
• Own the Ecommerce business plan across strategic, financial, resource and calendar metrics, including co-creation of the Bricks & Clicks BP with International and national KAMs, and develop local teams through coaching, IDP and effective use of the Amplify tool.

• Minimum of 5 years of experience in E-Commerce.
• Experience and abilities in negotiation and strong commercial acumen.
• Strong project management abilities; capable of prioritising and handling multiple projects simultaneously under tight time constraints and within budget parameters.
• Demonstrable expertise in performance media channels, search and has driven measurable revenues or commercial goals using data and analytics.
• Excellent ability to influence others, encourage teamwork, and build strong internal and external relationships.
• Self-started and Can-Do attitude to lead, develop and deliver the e-commerce agenda.
• Proven experience leading different ecommerce business models (B&C, Pure Players, Market Places).
• Experience in an e-commerce retailer or relevant supplier.
• Fluent in English.
• Availability to be based in Brazil.

• Bachelor Degree qualified or equivalent in a business-related discipline preferred (engineering, economics, marketing, etc).
• Experience in driving audience planning, brand and product marketing, customer journey strategies.
• Any other specialisation or post-grad in administration or retail is appreciated but not necessary. (Desirable)
• Experience in a LATAM scope (Desirable)