Manager, Global Consumer Insights & Research

The NFL's Marketing Strategy, Planning & Insights team serves as a centre of excellence for the League, shaping how the NFL grows fans, strengthens the brand, and drives engagement across U.S. and international markets. The team brings together consumer insights, audience strategy, business planning, initiative-level strategy, and performance measurement to ground decisions in fan understanding, market dynamics, and business priorities.

• Monitor fandom, avidity, engagement, and brand health, including the drivers of and barriers to each.
• Analyse cultural, behavioural, and regional differences to identify opportunities to acquire, develop, engage, and monetise fans.
• Leverage NFL-specific and macro landscape insights to support the development of audience-level strategies by demographic, market, and other relevant segmentation lenses, such as engagement level and football knowledge.
• Support strategic analyses, forecasts, scenario planning, and performance measurement tied to near- and long-range priorities, and connect fan behaviour, research findings, and marketplace trends to business opportunities and actionable recommendations.
• Develop executive-ready presentations, memos, and key planning documents.
• Support qualitative and quantitative research from objective setting and methodology selection through questionnaire or discussion guide development, analysis, and reporting.
• Manage day-to-day stakeholder and vendor coordination, timelines, and deliverables across multiple projects.
• Synthesise primary research, syndicated data, first-party information, and secondary sources into concise, story-driven visuals and recommendations using best-in-class practices.
• Measure brand campaigns, creative effectiveness, audience sentiment, cultural relevance, and other equity measures across markets and fan segments, and analyse broadcast, streaming, direct-to-consumer, content, and emerging viewing experiences to inform audience growth, media, product
• And marketing strategies.
• Evaluate new products, events, experiences, and fan engagement initiatives across the NFL ecosystem.
• Build collaborative relationships across the League, Clubs, markets, and external research partners, advocating for fan-centric, insight-driven decisions, and communicate complex research through clear, concise storytelling tailored to varied audiences.
• Coordinate multiple workstreams while maintaining quality, timing, and business relevance, support junior team members through coaching and project guidance, and improve research processes, reporting standards, and insight socialisation.

• 5+ years of relevant experience in consumer insights, market research, strategy, analytics, or a related field.
• Ability to translate business questions into research objectives and quantitative or qualitative research plans.
• Demonstrated ability to synthesise complex findings and communicate concise, actionable insights to varied stakeholders.
• Strong data visualisation and storytelling skills, with experience creating executive-ready presentations and insight-driven reports.
• Strong project management, cross-functional collaboration, and relationship-building skills in a fast-paced environment.
• Experience with research methods such as segmentation, surveys, ethnography, interviews, and focus groups, plus familiarity with syndicated media measurement and applied analytics.
• Proficiency with analytical tools such as Microsoft Excel, SPSS, or Q.
• Bachelor's degree in a relevant discipline or equivalent professional experience.

• Experience managing vendors and/or analysts; strong people management capabilities preferred.
• Familiarity with sports and entertainment; knowledge of media and live events is a plus.
• Experience working with global or multinational businesses and measurement frameworks strongly preferred.
• Spanish, Portuguese, French, and/or German language proficiency is a plus.
• Master's degree in Market Research preferred.

• This role requires onsite presence at an NFL office or stadium location; remote and hybrid working options are not offered.
• Some travel is required.
• No relocation assistance will be provided.

• Comprehensive benefits offerings are available.

The NFL is committed to building an inclusive work environment that reflects its fan base and provides an environment of mutual respect where equal employment opportunities are available to all employees and applicants. Its core values are respect, integrity, team responsibility, and resiliency. The organisation expects employees to demonstrate leadership attributes such as building talent, executing with precision, inspiring others, living its values, knowing the business, and thinking big.