Assistant Manager Consumer Insights

Supports and manages projects and key initiatives that generate market, consumer, competitor and trend insights for the Greater China market. It sits within the Data team and works closely with the marketing team and external research and consulting agencies, as well as with senior management, business units, brand communications, sports marketing, strategic planning and other internal functions across Greater China, and with global counterparts in the Global Trends Working Group, Global Consumer Insights and Brand Strategy. The position is accountable for the quality of market and competitor data reporting, the quality of data analysis and consumer and strategic input, the overall business impact of the work, and for staying within budget.

• Develop the annual plan for marketing research projects based on the adidas marketing plan.
• Communicate with the marketing team to understand research needs and fine-tune the research plan to better support Sport Performance products and marketing activities.
• Update the research plan on a quarterly basis and plan other research or consulting projects based on strategic direction from the management team.
• Manage consulting and research projects to build, protect and anchor the adidas brand and to support strategy development.
• Design, track and evaluate all projects, including brand image and competency tracking, consumer satisfaction, marketing intelligence, product launch tests, and consumer market size and market share research.
• Communicate with agencies to ensure smooth and efficient implementation of projects, and co-ordinate all launches of relevant projects with related departments.
• Maintain and co-ordinate processes with related departments, ensuring timely communication around the scope and deliverables of projects.
• Evaluate projects and work out action plans to improve the planning or implementation of consulting and research projects.
• Design the consulting and research working budget proposal, maximise use of the budget, and ensure appropriate and ethical use of budget.
• Ensure the information requirements of the Finance Department are met and that all financial information provided is accurate, timely and properly formatted.
• Carry out other job-related work as assigned by the leader.

• Minimum 3 years of proven marketing research experience at a research firm.
• Industry background in a market research firm or a brand company with a focus on sportswear, apparel or FMCG.
• Exposure to research, sports, marketing and trade marketing.
• Bachelor's degree in a business-related discipline.
• Advanced Word, Excel and PowerPoint skills; basic Outlook skills.
• Fluency in English and Mandarin, written and spoken.
• Ability to manage business processes and projects.
• Ability to manage relationships and diversity and to provide a framework for performance.
• Result orientation, influencing others, planning and organising, and strategic acting.
• Very high level of integrity.
• Data analysis and planning skills.
• Communication skills, relationship management and empathy.
• Basic sales skills and customer service knowledge.
• Customer service orientation with a focus on user needs.

• Mandarin Chinese as a native language.