Senior Director, Nike Direct Digital Commerce (NDDC) Japan

The Senior Director, Nike Direct Digital Commerce (NDDC), Japan leads Nike's Digital Sport Offense in Japan, shaping how consumers experience the brand across owned and partner digital platforms. The role sits at the centre of Nike Japan's digital offense, partnering closely with marketplace leadership, brand, merchandising, planning, finance, analytics, and digital product and creative teams. This leader reports into territory leadership and serves as the critical bridge between global strategy and local execution, ensuring alignment while unlocking market-specific opportunity.

• Set and drive the end-to-end digital commercial and engagement strategy across Nike.com, Nike App, SNKRS, and digital partners in Japan.
• Elevate Nike Digital as the pinnacle brand expression by balancing storytelling, assortment, and service excellence.
• Lead digital expansion, online-to-offline integration, and business-to-business digital solutions across digital platforms, stores, and partners.
• Influence digital marketing transformation across owned communications, consumer lifecycle management, and performance media capabilities.
• Build modern, scalable digital operations that unlock speed, efficiency, and new retail operating models.
• Lead the evolution of the Sports Offense operating model by establishing clear accountabilities, elevating ways of working, and strengthening cross-functional operational excellence to deliver sustainable business performance and organizational effectiveness.
• Own financial performance, including revenue growth, efficiency, market share, and contribution margin.
• Build, lead, and develop a diverse team while fostering an inclusive culture and a strong leadership pipeline.
• Lead Nike's Digital Sport Offense in Japan, translating consumer and sport insights into differentiated digital experiences that deepen brand engagement and accelerate growth.
• Champion a data-driven culture by leveraging consumer insights, experimentation, and performance analytics to drive growth and operational excellence.

• Minimum 15 years of relevant experience across digital commerce, retail, marketplace, or related leadership roles.
• Bachelor's degree in business, marketing, digital, or a related field.
• Significant local market experience and deep expertise in Japan, including a strong understanding of Japan consumers, partners, the operating environment, and the pace, scale, and cultural nuance of the market, with the ability to influence across a complex matrix
• Operate with confidence on a global stage, and keep the consumer at the centre of every decision.
• A clear point of view on digital commerce, marketplace management, and premium consumer experiences, paired with the discipline to translate global direction into locally resonant action.
• Proven experience leading large, cross-functional teams and complex business transformation with full financial accountability.
• Strong people leadership experience, including building, developing, and leading high-performing teams through coaching, talent development, succession planning, and organizational growth.
• Demonstrated ability to coach and develop senior leaders and teams, fostering a culture of accountability, collaboration, continuous learning, and high performance.
• Proven track record of leading large-scale organizational and business transformation efforts, with the ability to articulate and demonstrate tangible impact, change leadership, and sustainable capability building.
• Proven experience building consumer membership ecosystems, driving acquisition, engagement, retention, and lifetime value through digital channels.
• Deep understanding of marketplace ecosystems, including owned platforms, digital partners, and omnichannel consumer journeys.
• Clear communication, cultural fluency, and credibility with senior stakeholders.
• Ability to balance brand and business, moving fluidly between strategy and execution while elevating Nike Digital as the pinnacle expression of the brand and delivering sustained commercial performance.

• Bilingual proficiency in English and Japanese is preferred but not essential; in lieu of language proficiency, demonstrated knowledge of Japanese consumer insights, cultural nuances, and business environments would be considered a valuable asset.