Director, Nike Direct Store Operation, GC

It works across Store Leadership, Marketplace, Consumer Experience, Finance, Planning and other teams, and connects with global and geography Retail Operations partners. The position provides strategic advisory, transformation PMO and system go-live leadership, new concept store enablement, store operations strategy, performance analytics, field partnership and people leadership across Greater China Nike Direct stores.

• Act as a trusted strategic advisor to the territory business leader and Nike Direct leadership team on store performance, operating priorities, investment choices and transformation opportunities.
• Build an integrated view of business performance by connecting financial, traffic, conversion, productivity, inventory, labour, service and consumer signals
• Turn complex data into clear insights, scenarios and recommendations highlighting trade-offs, risks, root causes and required actions
• And establish forward-looking performance reviews and decision forums that enable timely course correction and disciplined follow-through.
• Own the business PMO for major Nike Direct store transformation programmes, including new point-of-sale, workforce management and AI-enabled reporting systems, and establish integrated roadmaps, governance, milestones, decision rights, dependencies, risk management
• Issue resolution and executive reporting across multiple workstreams.
• Represent the business throughout discovery, requirement definition, solution design, testing, deployment and post-launch stabilisation, ensuring technology choices solve real store needs
• Lead business readiness across process design, operating procedures, data, controls, training, communications, field support and change adoption
• And partner with Technology teams on system performance and issue prioritisation while maintaining clear business ownership and accountability.
• Partner with concept, marketplace, merchandising, consumer experience, technology, finance, real estate and field teams to define operating requirements and launch readiness for new concept stores, and develop the operational blueprint covering workflows, staffing assumptions, workforce routines
• Service model, inventory processes, technology, reporting and governance.
• Identify launch risks and execution gaps early, lead cross-functional resolution, establish clear readiness criteria before opening, lead cross-functional review meetings, assess consumer, team and commercial outcomes, and capture learning for future concepts and portfolio decisions.
• Define and evolve the Greater China Nike Direct store operations strategy in line with territory and broader Nike Direct priorities, translate strategy into scalable standards, routines, playbooks and governance that are clear for store teams and adaptable to different store concepts
• Cities and trading conditions, and own the operating rhythm for peak moments, seasonal transitions, new initiatives and other business-critical events.
• Lead store and portfolio diagnostics to identify performance gaps, structural issues and opportunities to accelerate growth or improve efficiency

• Bachelor's degree or above.
• 10+ years of progressive experience in multi-store retail, retail operations, business planning, strategy, transformation or a closely related field, including significant leadership experience.
• Demonstrated ability to advise senior business leaders and influence high-impact decisions through structured thinking, commercial judgment and objective evidence.
• Strong analytical and financial acumen, with the ability to integrate multiple data sources, identify performance drivers and communicate a clear executive narrative.
• Deep understanding of store operations and retail economics, including sales and profit drivers, labour and productivity, inventory flow, service, operational standards and risk controls.
• Excellent communication and stakeholder-management skills, with the ability to simplify complexity and influence across functions and organisational levels.
• Comfort operating in a fast-moving, ambiguous and highly matrixed environment.
• Fluency in both Mandarin Chinese and English.
• Commercially minded retail operations leadership combining enterprise-level strategic thinking, structured programme leadership, strong analytical judgment and hands-on understanding of store execution.
• Ability to challenge assumptions in leadership discussions, diagnose performance through data and translate direction into simple, executable operating mechanisms for store teams.

• Sound judgment, curiosity and courage.
• Ability to build trust across a complex matrix.
• Ability to create clarity amid ambiguity.
• Ability to use insights to influence decisions, anticipate risk and focus resources on the opportunities that matter most to consumers, teams and the business.
• Ability to shape early-stage requirements, align diverse stakeholders and lead complex initiatives through readiness, go-live, adoption and value realisation.