Red Bull Student Marketeer - University of Alberta

The Student Marketeer role is part of Red Bull's brand and product ambassador programme. The role is responsible for driving brand image and product understanding on campus and in the region, reaching new consumers, exciting university students, increasing sales, and managing the Red Bull brand at their campus. It involves direct contact with consumers and customers, inviting product trial, and working at Red Bull events to deliver an unforgettable brand experience.

• Represent Red Bull in a premium way by living the brand personality traits and company values in everyday interactions with consumers and customers.
• Grow the user base by inviting positive product trial and awareness through sampling at the right place and time, and competently answering consumer questions.
• Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at university.
• Create a strong network and maintain relationships with key local individuals.
• Drive brand engagement on social media handles through authentic content.
• Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, and leverage relevant Red Bull assets to keep the brand top of mind in sales accounts.
• Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail across all areas of the role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities accurately and on time via the dedicated online platform, and contribute local insights, trends, and opportunities to develop the Red Bull media business.

• Passionate about the Red Bull brand and product.
• Student at University of Alberta.
• Excellent communication skills.
• Charismatic, energetic, positive, and outgoing personality.
• Immersed in student life with thorough understanding of the collegiate landscape, city and region, including behind-the-scenes activities and hotspots.
• Highly approachable and social with the ability to relate to different people on many occasions.
• Encompass a creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative.
• Ability to manage part-time work and studies.
• An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation, and sales.
• Connected with a diverse range of influential groups and individuals on campus.
• Full, valid Canadian driver's licence with a clear abstract.
• Available to work evenings and weekends.
• Fluency in English.
• University enrollment.

• Campus and regional environment, including university campus and local area.

• Flexibility over a 9 to 5 job.
• A creative working atmosphere.