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Red Bull Student Marketeer - University of Sheffield
Pre-career
Sheffield, United Kingdom
in office
Part time
Marketing & BrandSocial Media & CommunityIntegrated CampaignsBrand StrategyFan Engagement
Job description
About the Role
The Student Marketeer acts as the entrepreneur of their own university, using their network, campus knowledge and creativity to reach and excite new consumers in innovative ways. The role combines representing the brand offline and online, building and executing marketing plans for the university, and collaborating with the sales team. It sits within Red Bull's global brand ambassador programme and includes working at Red Bull events to help deliver an unforgettable brand experience for consumers.
Key Responsibilities
- Represent Red Bull offline and online by wearing branded apparel, driving the Red Bull Mini on missions, and engaging consumers through social media.
- Grow Red Bull's user base through product sampling at the right place and time, and by answering consumer questions and concerns.
- Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
- Identify and implement opportunities to bring the brand to life at the university.
- Leverage personal networks and build relationships with student associations and key stakeholders on campus.
- Map all relevant student events and big moments, and execute innovative plans to activate Red Bull within those local moments.
- Engage with campus micro-creators to expand Red Bull's online reach.
- Support the sales team to find new points of sale and events to distribute Red Bull on campus, grow sales by enhancing in-store execution, and leverage assets from the world of Red Bull to increase product visibility, including special sales missions on board the Red Bull Mini such as festivals.
- Show a high level of detail in all areas of the role and take care of all materials and tools to ensure a premium brand image.
- Plan and report activities via the dedicated platform in a timely and accurate manner, and share ideas and collaborate with the team through regular face-to-face and online contact.
Required Experience & Qualifications
- Passionate about the Red Bull brand and product.
- Charismatic, energetic, positive and outgoing personality with excellent communication skills.
- Immersed in student life with a thorough understanding of the university, city and region, including behind-the-scenes activities and hotspots.
- Willingness to represent Red Bull in branded outfits while on board the Red Bull Mini.
- Connected with a variety of influential groups and individuals on campus.
- Ability to manage part-time work alongside studies.
- A desire to develop your talent and grow within Red Bull into a full-time role.
- Must have a valid UK driving licence.
- Must be enrolled at the University of Sheffield.
Preferred Skills
- Ideally available to work some evenings and weekends.
Benefits & Perks
- A flexible, part-time student job that can be combined with studies.
- The opportunity to kickstart a career in Marketing and Sales with Red Bull.
- Part of the world's most dynamic and empowered brand ambassador programme.
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