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Red Bull Student Marketeer Chester University
Pre-career
Chester, United Kingdom
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyIntegrated CampaignsFan Engagement
Job description
About the Role
This role sits within a global student brand ambassador programme, with the marketeer acting as an entrepreneur for their own university and region. The purpose is to drive brand image and product understanding among students on campus and in the local area, using networks, campus knowledge and creativity to reach and excite new consumers. The position combines brand representation, marketing planning and sales support, working both independently and collaboratively with the wider team.
Key Responsibilities
- Represent the brand by wearing branded apparel and driving the Red Bull Mini on missions, and through social media.
- Grow the brand's user base through product sampling at the right place and time, answering consumers' questions and concerns.
- Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
- Identify and implement opportunities to bring the brand to life at the university.
- Leverage networks and build relationships with student associations and key stakeholders on campus.
- Map relevant student events and big moments and execute innovative plans to activate Red Bull within those local moments.
- Engage with campus micro-creators to expand Red Bull's online reach.
- Support the sales team to find new points of sale and events to distribute Red Bull on campus, and grow sales by enhancing in-store execution.
- Leverage assets from the world of Red Bull to increase product visibility, including special sales missions on board the Red Bull Mini such as festivals.
- Take care of all materials and tools to ensure a premium brand image, plan and report activities via the dedicated platform in a timely and accurate manner, and share ideas and collaborate with the team through regular face-to-face and online contact.
Required Experience & Qualifications
- Passion for the Red Bull brand and product.
- Charismatic, energetic, positive and outgoing personality with excellent communication skills.
- Immersed in student life with a thorough understanding of the university, city and region, including behind-the-scenes activities and hotspots.
- Willingness to represent Red Bull in branded outfits while on board the Red Bull Mini.
- Connected with a variety of influential groups and individuals on campus.
- Ability to manage part-time work alongside studies.
- A desire to develop their talent and grow within Red Bull into a full-time role.
- A valid UK driving licence.
- Enrolment at the University of XXX.
Preferred Skills
- Ideally available to work some evenings and weekends.
Workplace
- Work takes place on campus and in the surrounding region, including at Red Bull events, supported events and festivals.
Benefits & Perks
- Flexible, part-time working alongside study.
- The opportunity to kickstart a career in marketing and sales with Red Bull.
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