Regional Sales Manager - Western Canada

The Regional Sales Manager – Western Region leads the execution of TaylorMade Canada's sales strategy, driving profitable growth, market share and distribution across the region in alignment with brand and company objectives. Reporting to the General Manager, the role sits on the Canadian Leadership Team and is accountable for achieving sales objectives by product and territory while leading a high-performing sales and experiential team. The position focuses on green grass, independent off-course and some corporate entities, and collaborates closely with departments including finance, operations, strategic sales and marketing to execute sales strategies that align with company goals and values.

• Achieve regional and territory annual sales and marketing targets, establishing annual sales targets and product objectives for assigned territories and monitoring performance against goals.
• Lead, build, develop and motivate a team of high-performing territory sales managers and experiential fitters, fostering a continuous learning and collaboration environment.
• Develop and execute the regional sales strategy, including market analysis, target customer segments, pricing strategies and forecasting with territory sales managers.
• Deliver monthly forecasts of full-year sales goals by brand and/or product.
• Manage the development, adherence and timely management of all sales programmes, policies and procedures, including terms and conditions, sell-in programmes and rebates, in partnership with the General Manager.
• Identify and pursue opportunities for market expansion, industry verticals and geographical territory sales boundaries.
• Build and maintain strong relationships with key customers and industry partners, delivering an exceptional customer experience.
• Maintain strong knowledge of products, services and industry trends in order to communicate value propositions to clients.
• Manage all sales-related overhead budgets for the region, including travel and entertainment, regional sales meetings, promotional activity, co-op and seeding.
• Manage consistent reporting tools and analysis of sales and sales-related overheads, delivering summaries to senior management.
• Manage the experiential field team, ensuring proper training, tools and partnerships with territory managers are delivered as best in class for the region.
• Partner with marketing to develop co-op programmes and product segmentation for key regional account groups that drive sales growth and market share.
• Support the planning and execution of sales meetings, sales training and trade show activities.
• Provide annual recommendations for sales representative and sales compensation and bonus programmes.
• Develop and strengthen head-office relationships with key buying groups in partnership with Territory Sales Managers, and foster strong working relationships with North American and Carlsbad sales leadership teams.

• Seven years of professional experience in a related sales role.
• Strong knowledge of the Canadian golf market.
• Demonstrated experience in golf products, fitting technologies and understanding of new technology.
• Strong sales management skills.
• Ability to lead and motivate a team of experienced golf industry sales representatives.
• Ability to accurately assess talent and effectively motivate and influence others to build skills, accomplish tasks efficiently and develop leading-edge processes.
• Ability to establish productive and close working relationships with a broad base of accounts.
• Excellent strategic planning skills and significant P&L exposure, with the ability to forecast the region's business on a monthly, quarterly and annual basis.
• Proven ability to work in a team-oriented, collaborative environment.
• Able to work independently with minimal supervision.
• Demonstrates initiative and a commitment to constant improvement.
• Proficient in Microsoft Suite (Word, Excel, Outlook, PowerPoint).
• Strong English written and verbal communication skills and the ability to interact with all levels.
• Able to work efficiently and accurately in an atmosphere of frequent interruption.

• Bachelor's degree in business, marketing or a related field of study.

• Hybrid working arrangement.
• Extensive travel by car and plane, with approximately 50% travel to various locations to perform sales work.
• Flexibility in days and hours available for scheduled work, including weekends.
• Light physical effort, equal to frequent lifting or moving of lightweight materials.

• $125,000–$145,000, Plus applicable bonus. Actual salary within the range will be based on a variety of factors, including relevant experience, knowledge and skills.

• Medical, dental, RRSP, paid time off and other benefits are available to permanent employees.