Territory Sales Manager

The Territory Sales Manager manages and develops the Red Bull business by building brand and size distribution and in-store marketing impact to maximise off-take potential within a defined geographical distributor area. The role works mainly with distributors, alongside priority national and local accounts across Retail, Impulse and On Premise. The post holder is accountable for financial and trade sales across the assigned distributors and towns, and for recruiting, training and developing the frontline field force, both third-party and distributor-employed.

• Deliver financial and trade sales targets for all distributors, towns and the specified geography.
• Build business and personnel relationships with distributors to ensure the long-term success of Red Bull strategies.
• Implement and align the sales fundamentals — distribution, pricing, placements, POSM and promotions — with distributors and customers, measuring and adapting them to maximise growth potential.
• Recruit, train and develop the frontline field force, including third-party and distributor teams, and develop, propose, execute and review incentivisation programmes for key deliverables.
• Plan and execute key marketing-aligned activations for the specified geography and customers in line with company objectives, aligning with the field marketing team on sales drives, event sales and activations across channels.
• Ensure all relevant outlets within the geography are serviced and merchandised by distributors each month as per the agreed sales plan across channels, and develop and implement coverage optimisation plans in line with company guidelines.
• Ensure correct pricing across store formats and channels, and guide and motivate the frontline team across distributors to execute planned programmes, promotions and merchandise.
• Develop and continuously review guidelines to track and measure objectives on distribution, shelving, merchandising and pricing in each outlet, city and area.
• Manage distributor inventory to prevent loss of sale through non-availability of stock, working effectively with the distributor, warehouse and regional logistics team to company standards.
• Maintain hygiene at the distributor warehouse as per regulatory and company norms, submit distributor claims on time with proper company-approved supporting documentation, resolve distributor queries in coordination with regional finance
• And report any category-related development at the distributor end.
• Drive the alternate channel objective for the geography by aligning the distributor and frontline team to channel requirements, and maintain relationships with accounts across channels such as Perfect Store, Bull Bars, contracted accounts and wholesale.

• Graduation or higher education.
• FMCG sales experience of 2–5 years.
• Good at territory management, distributor management, team handling, execution excellence and market development, with experience of handling distributors and frontline field force.
• Experience in General Trade (GT) and SST.
• Basic leadership quality.
• Good communication, planning and presentation skills.
• Analytical ability and logical thinking.
• Passion for the brand.