Sporting Fashion & Goods
Manager Sales Export
Mid Level
Almaty, Kazakhstan
in office
Full time
Job description
About the Role
Drives profitable and sustainable market share growth within assigned Key Accounts across CIS countries and all targeted product categories and concepts, while respecting the adidas Group brand image. It is responsible for driving sell-through within Key Accounts and supporting the Key Account Management organisation in identifying, developing, and implementing strategies for profitable growth of adidas Group brands. The role operates within the Sales team and works closely with the Senior KAM, Director KA, and cross-functional partners.
Key Responsibilities
- Represent assigned accounts and categories internally as an ambassador towards all functions and vice versa, help manage all interfaces, and ensure the KA organisation applies available adidas Group standards and best practices in daily work.
- Develop and implement the overall strategy for the key account portfolio based on global and Market strategies jointly with the Senior KAM, obtaining sign-off from Director KA.
- Ensure the best possible Net Sales result by setting clear targets and action points, constantly tracking results, and analysing risks and new business opportunities; build Strategic Account Plans and Account Marketing Plans and present them to Director KA.
- Measure progress on defined KPIs, monitor all reports, and monitor and report on customers' and competitors' sell-through and activities, proposing, initiating, or taking actions
- Manage the account during sell-in meetings (range presentation) in collaboration with Brand and agree on sell-out support to grow the accounts.
- Monitor sell-out and the order book continuously, ensure on-time deliveries and proper replenishment, link account marketing activation for better sell-out in store, formulate trade investments (TI), discuss them with key accounts, and frequently track performance against different TI buckets.
- Make recommendations to the Key Account Director on commercial opportunities at Market level based on factual analysis, trends, needs, sales data analysis, sell-through, product replenishment, comp growth, and store-by-store analysis where relevant.
- Adhere to Global standards in collaboration with relevant support functions, customer service, trade marketing, account marketing, visual merchandising, training, and other related activities, monitor/evaluate established processes to guarantee full compliance
- And ensure customer compliance with wholesale agreements.
- Visit customers and relevant markets/doors/.Com sites regularly, respecting the store visit checklist/guidelines and conducting store audits, ensuring continuous improvement of store/site audit results.
- Take responsibility for the commercial success (sales) of assigned Key account, Key Account Standards, order process management, financial reporting, and KPI monitoring.
Required Experience & Qualifications
- University degree relevant to industry experience.
- Minimum 4 years of sales experience within large sales organisations, in sports/fashion or FMCG.
- Exposure to Sports, Marketing, Supply Chain.
- Advanced MS Office skills.
- Upper-intermediate language level.
- Analytics: ability to analyse data to improve strategic decision making and implementation.
- Proven experience in Planning, Selling, Account Management and Negotiating.
- Strong communication skills: written, oral and presentation.
- Strong cross-functional experience across marketing and sales.
- Strategy: ability to understand and implement strategy.
About the Company
The company believes that embedding diversity, equity, and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage.
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