Sr Specialist, Content & Publishing, Brand adidas

This role translates brand, category and commercial priorities into locally relevant, platform-optimised digital experiences across owned digital platforms, including adidas.com, the adidas App and the CONFIRMED App. It supports the planning and execution of digital activation and content across key campaigns, product launches, membership moments and commercial opportunities, with a focus on Originals, Motorsports and Basketball alongside cross-category and market-level priorities. Based within Brand Management & Communications, the position acts as a digital content expert who identifies local market opportunities, content gaps and emerging Korean consumer trends.

• Lead and execute digital activation plans across adidas.com, the adidas App and the CONFIRMED App based on Korea's brand, category and business priorities.
• Manage the Digital Activation Calendar in alignment with seasonal campaigns, product launches, membership moments, commercial priorities and platform-specific opportunities.
• Translate brand, category and commercial priorities into digital activation plans, content timelines, execution checklists and go-live requirements, coordinating approvals and delivery timelines.
• Manage end-to-end digital content execution for key campaigns, product launches, collaborations, seasonal moments and commercial events.
• Coordinate with global, regional and local teams to secure assets, product information, copy, translations and approvals, and adapt or localise content for the Korean market, local consumer behaviour and platform-specific needs.
• Execute content workstreams including global and regional content adaptation and recreation, membership content, reactive content and platform publishing.
• Coordinate, create and execute cross-category, horizontal and hyper-local digital content and experiences, identifying gaps between global handover assets and local content needs and guiding decisions on which local stories, products and cultural moments to source, adapt or create.
• Work with local creators, influencers, partners and agencies to authenticate and commercialise key categories, concepts and cultural moments, and manage local digital content agencies and global agency partners to support cost-efficient production.
• Act as the go-to function for digital activation and content demand across Brand adidas, collecting, organising and prioritising requests from Brand Communication, Brand Unit, eCommerce, Membership and other relevant stakeholders.
• Support stakeholders on digital and eCommerce topics including content localisation, translation, SEO, platform operations and consumer journey improvement, and proactively communicate project status, risks, decisions needed and next steps.
• Support optimisation of digital consumer journeys across owned platforms with a focus on engagement, traffic, conversion and membership growth, and create, monitor and review campaign and content KPIs with analytics, eCommerce, Membership and relevant business teams.
• Review performance data and consumer behaviour to identify content improvement opportunities, translate insights into actionable recommendations for future activations, content formats, messaging and platform execution, and share content best practices across key digital touchpoints.
• Support the team's evolution toward agile, scalable and efficient content production models, exploring new tools and technologies including AI, and contributing to local best practices on quality standards, usage scope, rights and guardrails.

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing.
• 5 years' experience in relevant marketing fields.
• Marketing and/or Sales experience.
• Strong analytical and problem-solving skills.
• Proven project management experience.
• Ability to manage multiple stakeholders and external agency partners.
• Strong understanding of consumer journey, digital platforms and content performance.
• Advanced user of the MS Office suite of products.
• Fluent in Korean.
• Fluent in English.

• Digital marketing background.
• Experience in both a market and an above-market organisation.
• Experience in digital marketing, content publishing, eCommerce or platform activation.
• Experience in content creation or creative work.

The company believes that embedding diversity, equity and inclusion into its culture and talent processes gives its employees a sense of belonging and its brand a real competitive advantage.