Student Marketeer Team Lead - Richmond, VA

The Student Marketeer Team Lead (SMTL) supports the Field Marketing Specialist (FMS) in driving brand image and product trial in the market, alongside the Student Marketeer (SM) role. The role assists FMS and SM efforts, supports student marketeer tool management, planning, and in-field/on-campus execution. It is responsible for providing feedback on campus and in-market activities and supporting team recruitment, onboarding, training, and activations.

• Support the Field Marketing Specialist (FMS) and Student Marketeer (SM) efforts in the market, including student marketeer tool management, planning, and in-field/on-campus execution.
• Support FMS planning to build campus brand awareness, increase in-market and on-campus sales, and drive direct and indirect product trial.
• Provide feedback on campus and in-market activities and support team recruitment, onboarding, training, and activations.
• Support the team in the field by demonstrating expert Brand and Product knowledge, and help FMS motivate and inspire SMs in the field and office.
• Contribute to trial-driving focuses that grow the user base on and around campus, and assist FMS in building activities aligned with Regional and National priorities and strategy.
• Share ideas to innovate in bringing the World of Red Bull to life on campus, support sampling and university planning, scheduling, and feedback, and occasionally participate in National marketing planning or brainstorming sessions.
• Demonstrate the 8-step sampling technique and Ace of Sales/P.I.P.E. technique in-field during SM missions, and provide on-shift in-field coaching to fellow Student Marketeers to drive trial and premium brand execution on campus and in-market.
• Support FMS in ensuring Campus Sales Audits are complete and up to date in RBU, reinforce FMS guidance and deadlines around the RBU portal, provide feedback to ensure aligned and successful plans, and occasionally attend cross-functional or cell team meetings to collaborate with the sales team.
• Manage Student Marketeer sampling and seeding inventory and ordering, coordinate Mini fleet maintenance and fuel card management via Fleet Management, support warehouse management scheduling/coordination, and provide monthly analysis to FMS on branded assets such as Mini Coopers, clothing
• And backpacks.
• Share ideas with FMS for monthly team meetings, areas of opportunity, and coaching needs
• Support training of new Student Marketeers
• Collaborate on a market-level campus-focused recruitment plan
• Execute recruitment missions alongside SMs
• And support monthly training on execution standards, best practice sharing, and competitive trend analysis on campus.

• Must be currently assigned the Student Marketeer – Generalist role with at least 6 months of experience as a Student Marketeer (formerly SMSU, Wing, or SBM).
• Proven ability to lead a project and motivate team members.
• Passion for the Brand and demonstrated ambassador of both Brand and Product knowledge.
• A desire to coach fellow Student Marketeers.
• Able to work flexible part-time hours, including some nights and weekends.
• University/college enrollment.
• Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.

• On campus and in-market, with field and office activity.