Student Marketeer Team Lead - Atlanta, GA

Supports the Field Marketing Specialist in driving brand image and product trial in the market, alongside Student Marketeer duties. It assists with student marketeer tool management, planning, and in-field/on-campus execution. The role also supports recruitment, onboarding, training, and activations, and provides feedback on campus and in-market activities.

• Support the Field Marketing Specialist (FMS) in driving brand image and product trial, assisting with student marketeer tool management, planning, and in-field/on-campus execution.
• Support planning to build campus brand awareness, increase in-market and on-campus sales, and drive direct and indirect product trial.
• Provide feedback on campus and in-market activities and support team recruitment, onboarding, training, and activations.
• Support the team in the field by demonstrating expert brand and product knowledge, and help motivate and inspire Student Marketeers in the field and office.
• Contribute to trial-driving focuses that grow the user base on and around campus, assist in building activities aligned with regional and national priorities and strategy, and share ideas to innovate in bringing the World of Red Bull to life on campus.
• Support sampling and university planning, scheduling, and feedback, and occasionally participate in national marketing planning or brainstorming sessions.
• Demonstrate the 8-step sampling technique and Ace of Sales/P.I.P.E. techniques in-field during Student Marketeer missions, and provide in-field coaching to fellow Student Marketeers to drive trial and premium brand execution on campus and in-market.
• Support the FMS in ensuring Campus Sales Audits are complete and up to date in RBU, reinforce guidance and deadlines around the RBU portal, and provide feedback for aligned plans.
• Occasionally attend cross-functional or cell team meetings to collaborate with the sales team.
• Manage Student Marketeer sampling and seeding inventory and ordering (via local process or FGT), coordinate Mini fleet maintenance and fuel card management, support warehouse management scheduling or coordination, and provide monthly analysis on branded assets such as Mini Coopers, clothing
• And backpacks.
• Share ideas with the FMS for monthly team meetings, areas of opportunity, and coaching needs, and support training of new Student Marketeers and monthly training on execution standards, best practice sharing, and competitive trend analysis on campus.
• Collaborate with the FMS to develop a market-level recruitment plan with a campus-focused approach, and execute recruitment missions alongside fellow Student Marketeers.

• Currently assigned to the Student Marketeer – Generalist role with at least 6 months of experience as a Student Marketeer (formerly SMSU, Wing, or SBM).
• Proven ability to lead a project and motivate team members.
• Passion for the Brand and demonstrated ambassador of both Brand and Product knowledge.
• A desire to coach fellow Student Marketeers.
• Able to work flexible part-time hours, including some nights and weekends.
• University/college enrollment.
• Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.