Sport Tech & Data
Manager, Sponsorship Strategy
Mid Level
New York, United States
in office
Full time
Job description
About the Role
This role sits within Two Circles' Rights Management division, which acts as a commercial sales resource for iconic sports and entertainment brands globally. The Manager of Sponsorship Strategy & Operations works across current and prospective sponsorship sales clients to deliver best-in-class processes and results. The role supports active sponsorship sales clients, contributes to go-to-market strategy for rights sales clients, and assists the business development process for securing premium rights.
Key Responsibilities
- Work across current and prospective sponsorship sales clients to deliver best-in-class processes and results.
- Support the ongoing execution of Two Circles' active sponsorship sales clients, coordinating across multiple internal teams to deliver effective and efficient processes.
- Contribute to the go-to-market strategy and implementation for rights sales clients, using sponsorship acumen to help shape prospecting, packaging, pricing and outreach tactics.
- Assist the business development process to secure premium rights related to sponsorship sales, including the creation of materials and insights specific to the opportunity at hand.
Required Experience & Qualifications
- 3-5 years of relevant experience in a sports, marketing, sales or business development setting.
- A track record of building strong internal and external relationships.
- Strong understanding of the sports industry, and particularly the sponsorship environment.
- Experience working within a team setting and balancing multiple clients, projects and responsibilities at once.
- Ability to structure a sales process and a clear understanding of why brands buy sponsorship.
- Analytical mindset to illustrate to brands why sponsorships can support a brand's objectives.
- Ability to understand a rights holder's position and articulate ideas and strategies to grow and change commercial revenues.
- Self-starting attitude, adaptability, and problem-solving ability.
- Eagerness to join an entrepreneurial organisation where every working day is different.
- Good levels of emotional intelligence and a passion for sport.
About the Company
Two Circles is a sports and entertainment marketing business that grows audiences and revenues by knowing fans best. Its platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon, and it has over 1000 people across 15 offices. Its Rights Management division acts as a commercial sales resource for iconic sports and entertainment brands globally and has led and closed over $3bn in sponsorship rights.
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