Sport Tech & Data
VP Sales, Media & Sponsorship
Senior Level
New York, United States
hybrid
Full time
Job description
About the Role
Following Genius Sports' acquisition of Legend, this role leads the expansion of sponsorship and media sales across Covers and Oddspedia. It builds a B2B business by leveraging a high-value player pool to secure partnerships with operators, owning the number for converting audience attention into premium, sponsorship-grade revenue. The role acts as senior commercial relationship owner with C-level, VP, and Head-of-Marketing stakeholders across operators, game providers, and payment partners.
Key Responsibilities
- Own and execute end-to-end sponsorship sales cycles with Tier 1 operators, from account planning through pitch, negotiation and contracting, driving high-seven-figure annual revenue across Covers and Oddspedia.
- Scale Game Provider partnerships from their current baseline into a primary, high-volume revenue vertical, building the commercial playbook that gets operators competing for co-owned game placements.
- Act as the senior commercial relationship owner with C-level, VP, and Head-of-Marketing stakeholders across operators, game providers, and payment partners.
- Set and defend premium pricing benchmarks across sports and gaming audiences, spanning operator, game provider, and payment method sponsorships.
- Institute and normalise monetisation standards across all productised real estate, including game reviews, operator reviews, dedicated hubs, and detail pages.
- Run a tight weekly operating cadence, including pipeline reviews, deal inspection, and forecast calls, to deliver a forecast leadership can trust.
- Partner closely with the performance marketing sales team and Commercial Intelligence function to align go-to-market and launch automated dashboard tracking growth.
- Represent Genius Sports at key industry moments, enhancing the Genius profile in sponsorship and media marketing.
Required Experience & Qualifications
- A decade of high-level B2B commercial leadership within iGaming, Fintech, or digital media.
- Deep background in sports and iGaming, with a sharp understanding of how to turn player experience and user journey into high-value commercial outcomes.
- Proven ability to identify unmonetised digital real estate and build high-margin revenue pipelines from scratch.
- Skilled at commanding premium terms, protecting brand value, and walking away from deals that devalue the asset.
- Experience working in complex data environments where KPIs and rigorous measurement frameworks dictate strategy.
- Natural ability to navigate a sophisticated organisation and align multiple departments around one commercial number.
Workplace
- Office-first culture with opportunities to collaborate, connect and learn together.
- Hybrid working models differ depending on role and location.
- Occasional travel may be required.
Benefits & Perks
- Eligibility for Genius Sports Group's benefits plan.
- Range of benefits.
- Commitment to supporting employee wellbeing.
- Support to grow skills, experience and career.
The Application Process
The employer provides guidelines on its use of AI in hiring and what candidates can expect during the interview process.
- Let the employer know when applying if assistance is needed during the recruiting process due to a disability.
About the Company
We are guided by values of one team, being brave, and driving change.
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