Communications Manager - Brand & Culture

The Communications Manager leads editorial brand communication for Red Bull India across brand, product and culture-based programmes and artists, using all relevant media with a focus on earned social and brand/can attribution. The role builds and maintains relationships with local media representatives and opinion leaders in brand, lifestyle and culture, and works with external communication consultants, specialists and PR stringers on major projects and activations. It supports strategic communication planning for projects, athletes/artists and media initiatives, with emphasis on quality storytelling, content creation and editorial outcomes in earned media.

• Establish and maintain a media network of personal relationships across brand, culture, mainstream, entertainment and lifestyle media to support national communication targets and business plan goals.
• Identify, develop and work with a network of external communication consultants, specialists and PR stringers for major projects and activations across priority playgrounds in brand and culture, including Music, Dance, brand/edition campaigns and consumer activations.
• Support the Head of Communications in developing a target-oriented, well-balanced communication plan that serves local business needs, and help plan end-to-end communication activations for brand/culture events, artist content projects and related initiatives.
• Develop customised communications plans in alignment with various marketing departments, and help plan appropriate media budgets while ensuring minimal deviations.
• Work closely with the RBMN team to produce locally and internationally relevant top-quality still images and media products as per outlet requirements.
• Help develop and enable a network of area/playground specialists who work with core and mainstream outlets to create qualitative comms outputs with focus on earned social and engaging AB1 audience
• Including in-depth feature/trend stories and quality content that highlight Red Bull's involvement in brand and culture scenes where the brand message is articulated clearly.
• Help develop playground-specific communications plans that address Music and Dance at an overall high-priority level and across product, edition and brand-led campaigns at an always-on level
• Working cross-functionally across internal departments and with external area specialists to activate plans covering owned events, athletes, content and third-party activations.
• Distribute customised local content nationally and syndicate international content to appropriate and relevant media outlets in print, web, TV and their respective social media channels, and drive usage of the Red Bull Content Pool as a source for high-quality media productions.
• Act as a content developer and collector for the Red Bull Media House, feeding requested information and finalised editorially valuable productions (moving images, audio, stills) into the global Red Bull Content Pool in time and according to technical specifications
• And keep all relevant materials updated in the Red Bull Content Pool and MediaNet while delivering requested documentation.
• Plan strategically the communication approach for projects, athletes/artists and media initiatives with focus on quality storytelling/content creation and editorial outcomes in earned media reaching relevant targeted audiences and consumers
• Including editorial media/earned social partnerships with playground-specific outlets; identify new platforms and opportunities for earned media outcomes in line with evolving media trends with a special focus on earned social; and monitor the quality and quantity of generated results to…

• Studies in journalism, marketing and/or media.
• 6-8 years of relevant experience in editorial communication/PR, with a specific focus on Brand & Culture.
• Strong PR skills, including strong writing/storytelling skills and editorial insights.
• Passion, knowledge and experience in priority playgrounds of Music and Dance.
• Strong energy drink industry insights, media insights, understanding of evolving media trends and ability to identify relevant story angles and content hooks.
• Strong relations with Media That Matter (traditional, new media, podcasts and earned social platforms) across priority playgrounds.
• End-to-end project management for all projects, along with coordinating with team members and third parties for end-to-end execution.
• Understanding of distribution across earned social, print, broadcast/TV, web, podcasts and new media.
• Commitment, enthusiasm and a go-getter attitude.
• Profound production knowledge (photography, text, moving images).