Manager, Marketing (Football)

Sits within the Sports Business Division, which is central to the Club's aspiration to become a globally recognised sports and entertainment brand with world-class horse racing at its core. The Division focuses on delivering sustainable growth of the Club's sports business, deepening customer engagement, and positioning the Club as a leading global sports and entertainment brand to enable its commitment to social betterment. Its strategy is delivered through three pillars: broadening the fan base and prospecting new customers, growing the sports wagering business, and building the Club's brand and commercialising its assets.

• Leads the development and execution of integrated digital marketing campaigns across owned, earned and paid channels to drive customer acquisition, engagement, conversion, retention and reactivation.
• Translates business objectives and customer insights into actionable digital marketing plans, campaign roadmaps and measurable outcomes.
• Develops and drives social media strategies across relevant platforms, including audience development, community engagement, influencer/KOL partnerships, fan engagement and social amplification initiatives.
• Grows and engages football audiences by creating meaningful digital experiences that strengthen football fandom and increase reach among existing and prospective customers.
• Develops content strategies and compelling storytelling approaches for different customer segments and football fan communities, overseeing the planning, creation and optimisation of digital and social content.
• Optimises the end-to-end digital customer journey using customer, campaign and behavioural insights to enhance customer experience, increase conversion and retention, and strengthen customer lifetime value.
• Establishes performance measurement frameworks and monitors key digital, social media and customer journey metrics, translating data and insights into recommendations that improve marketing effectiveness and return on investment.
• Identifies emerging digital trends, platforms, technologies and marketing practices, and explores new opportunities to enhance customer engagement, audience reach and the overall football experience.
• Ensures compliance with the Club's Responsible Gambling Policy and relevant legal requirements relating to wagering to safeguard the integrity of the Club's business.
• Undertakes other duties and projects as assigned.

• A Bachelor's degree in Marketing, Communications, Digital Marketing, Business Administration or a related discipline.
• A minimum of 5 years' experience in digital marketing, with proven experience in planning and executing integrated digital marketing strategies and campaigns.
• Strong knowledge across digital marketing disciplines, including social media, content marketing, paid media, digital advertising, SEO/SEM and performance marketing.
• Hands-on experience in managing and optimising end-to-end customer engagement journeys across digital channels.
• Strong analytical capabilities in campaign measurement, web analytics and customer data analysis, with the ability to turn insights into actionable marketing and business recommendations.
• Experience in content strategy, multimedia content development and social media management.
• A strong customer-centric and data-driven mindset, with the ability to balance creativity with commercial and performance objectives.
• Strong communication, collaboration and stakeholder management skills.
• A proactive, accountable and results-oriented approach, with strong problem-solving capabilities.
• A genuine passion for football, coupled with a good understanding of football wagering.
• Proficiency in English and Chinese.

• Benefits package
• Dynamic working environment
• Development opportunities

The Club is Hong Kong's largest single taxpayer and one of the city's major employers, and its Charities Trust is one of the world's leading charity donors.