Red Bull Student Marketeer - University of Regina

Red Bull Student Marketeers act as brand and product ambassadors, driving brand image and product understanding on their campus and in their region. The role is part of a brand and product ambassador programme and involves direct contact with consumers and customers, product trial, and work at Red Bull events. The programme aims to reach new consumers, excite university students, increase sales, and manage the Red Bull brand at campus.

• Represent Red Bull in a premium way through everyday interactions with consumers and customers, living the brand personality traits and company values.
• Grow the user base by inviting positive product trial and awareness through sampling at the right place and time, and competently answering consumer questions.
• Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at university.
• Create a strong network by establishing and maintaining relationships with key local individuals.
• Drive brand engagement on social media handles through authentic content and work at Red Bull events and supported events to help ensure an unforgettable brand experience.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond.
• Leverage relevant assets from the world of Red Bull to keep Red Bull top of mind in sales accounts and ensure perfect execution of defined store standards.
• Deliver executional excellence with attention to detail and share ideas and collaborate with the team through regular face-to-face and online interaction.
• Plan and report activities via the dedicated online platform in a timely and accurate manner, and contribute to developing the Red Bull media business by providing local insights, trends, and overall opportunities.

• Passion for the Red Bull brand and product.
• Excellent communication skills.
• Charismatic, energetic, positive, and outgoing personality.
• Immersed in student life with a thorough understanding of the collegiate landscape, city, and region, including behind-the-scenes activities and hot-spots.
• Highly approachable and social, with the ability to relate to different people on many occasions.
• Creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
• Ability to manage part-time work and studies.
• Affinity and desire to learn and apply a new range of skills, especially marketing, negotiation, and sales.
• Connected with a diverse range of influential groups and individuals on campus.
• Full, valid Canadian driver's licence with a clear abstract.
• Available to work evenings and weekends.

• Ideally available to work some evenings and weekends.

• Campus and regional environment, including university and Red Bull events and supported events.

• Flexibility rather than a 9 to 5 job.
• Creative working atmosphere.