Sporting Fashion & Goods
Manager Merchandising Buying & Planning
Mid Level
Santiago, Chile
in office
Full time
Buying, Procurement & Supply ChainMerchandise BuyingCategory ManagementSupply Chain
Job description
About the Role
This role leads the merchandise buying process for the own retail channel, ensuring the correct balance between brand statement and local needs. It is responsible for maximising the profitability of Direct To Consumer (DTC) locally by building and driving commercial and consistent strategies across the country. The role works closely with all DTC functions and teams, Go To Market (GTM) teams, CTC market and global teams, Supply Chain, Finance and Regional Business Units.
Key Responsibilities
- Lead the category strategy and financial planning for the Own Retail channel in Chile at category and store level.
- Manage merchandising KPIs such as Standard Margin, Weeks Cover, Net Sales @ FP, Sell Thru, Full Price Sell Thru, exclusives, Marketing Campaign Investment, Speed, Option Turn, Promise Attribute and Franchise Investment.
- Lead the execution of the Go to Market strategy for the category with the markets in Chile.
- Own the store categorisation project to ensure correct product segmentation.
- Provide fact-based product input and feedback to internal and external stakeholders including GTM, BUs, CTC and Markets.
- Ensure collaboration with all DTC functional areas, Supply Chain Management, Demand Planning, Category Management and Markets, and work closely with Visual Merchandising and Marketing to ensure proper execution of collections in retail.
- Initiate the continuous improvement of all merchandising systems and tools.
- Collate regular analysis of competitor activity once a season and prepare a comprehensive report for sharing with internal and external stakeholders.
- Define the end of season strategy, including markdown policy, carry forward, product phasing, end of season sale and new season availability tracking.
- Maximise in-season business by defining action plans such as additional buys, ISC, NOOS, PR and pull forward, and take commercial decisions across DTC channels.
- Lead additional category-related projects and conduct store and market visits as needed and advised by the business.
Required Experience & Qualifications
- University degree in business, ideally with a marketing and sales focus, or equivalent professional experience.
- 5 years' experience in a Buying function and in roles such as Demand Planning, Merchandise Planning, Sales Planning, Retail Allocation & Replenishment.
- Solid knowledge of the Sales & Demand Planning role in global brands or companies.
- A passion for sports and an interest in the athletic industry and trends and/or athletic product lines.
- Advanced Excel skills, with a thorough understanding of macros, pivot tables, lookup formulas and formatting.
- Strong analytical skills, with familiarity with retail KPIs and the annual merchandise budget, and a deep understanding of retail math associated with concise storytelling.
- Strong interpersonal skills, with the ability to build successful relationships within a team and cross-functionally.
- Ability to exercise good judgment and effectively use decision-making skills, confidently handling ambiguous situations and/or issues that may arise.
- Ability to multi-task within a fast-paced, changing environment and to work well under pressure and with tight deadlines.
- Fluent in both English and Spanish, able to work in an English-speaking environment on a daily basis.
Preferred Skills
- Experience in a multicategory business area.
About the Company
Through sport, adidas believes it has the power to change lives.
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