Communications Specialist

The Communications Specialist supports the Communication & PR team in strengthening the club's brand and unlocking its full potential. The role sits within a dynamic team at a football club in Japan and involves strategic communications, content creation, social media management, and stakeholder engagement. It also encompasses project management, quality and service improvements, club strategy alignment, and performance evaluation.

• Develop and implement strategic communication plans to enhance the brand image of the club and RB Omiya.
• Create content for various channels, including owned media articles, social media posts, website content, and matchday programmes.
• Build and maintain relationships with key stakeholders, such as influencers and brands related to the club, to increase brand awareness.
• Manage the club's social media presence, including creating articles and video content, managing the community, and monitoring social media channels in line with marketing concepts and key messages.
• Oversee projects such as photo shoots, productions, event series, and smaller support requests related to Communications and PR, and provide support to international Red Bull Soccer colleagues on project requests.
• Identify potential improvements and optimisations in collaboration with internal and external stakeholders, and ensure efficient resource allocation (budgets, team resources) to achieve project goals.
• Align the perspectives of internal and external stakeholders to ensure optimal brand understanding, and bridge the gap between Red Bull's brand identity and football-specific requirements in the World of Red Bull.
• Contribute to a sustainable increase in stakeholder satisfaction through a collaborative and appreciative approach.
• Align communication and PR activities with the strategic club roadmap, ensuring contributions to regional and national club objectives.
• Evaluate and measure the performance of Red Bull projects against predefined objectives and standards, and prepare detailed reports and documentation for internal reporting and stakeholder communication.

• Relevant experience in Communication & PR.
• Proven experience in creating content.
• Excellent communication and presentation skills, with a strong sense of target audience engagement.
• Reliability, self-motivation, and teamwork skills.
• Structured working style with strong planning and organisational abilities.
• Creativity and trend awareness.
• Hands-on mentality and willingness to take on diverse tasks.
• Strong stakeholder management skills, combined with a high degree of empathy.
• Completed (technical) university degree or professional qualification.
• Fluent Japanese and business-level English skills (written and spoken).

• Experience in Communication & PR within the World of Red Bull.
• Knowledge and experience in Communication & PR activations in sports industries, from the standpoint of a club, organisation body, or athlete agency.
• Degree or professional qualification in Sports Management, Communications, or Marketing.

• Fantastic team members.
• Attractive working conditions.
• Inspiring work environment.
• Celebrating team successes together in the stadium.