Senior Manager, Public Affairs (Community Communications)

Sits within the Corporate Affairs (CA) Division, which strengthens the strategic development and positioning of the Club as a world-class racing club and charity organisation through engaging key stakeholders in Hong Kong and the Mainland and maintaining efficient and effective corporate communications. Reporting to the Head of Public Affairs (Corporate, Charities and Community Communications), the successful candidate plays a key role in driving communication initiatives that strengthen public awareness and appreciation of the Club's positive impact on society. The position supports the development and execution of integrated publicity campaigns, media collaborations, content strategies and events that promote the Club's charitable, community and social contribution programmes.

• Develop and execute mass public communications to drive broad awareness and understanding of the Club's role in social betterment via online and offline campaigns in partnership with internal parties.
• Develop media collaborations and content to engage target audiences, including identifying media partners, defining messages and content, and developing execution plans and content.
• Manage creative agencies, media agencies and other production partners to ensure delivery of quality and cost-efficient campaigns, developing and overseeing end-to-end project plans with effective coordination across all project stages.
• Manage the on-going enhancement, maintenance and performance analytics of the Charities & Community online content hub.
• Develop tracking mechanisms to measure the effectiveness and efficiency of publicity campaigns, track campaign results, adjust content, creative execution and/or media placement in real time
• And conduct customer satisfaction and campaign evaluation surveys to generate insights for continuous improvement.
• Deliver community events and/or activations to drive the Club's brand recognition, including end-to-end execution from concept development and KPI setting to production, delivery and results tracking.
• Manage community communications assets to ensure consistency, quality and fit-for-purpose use across campaigns and events.
• Support budget planning, tracking and reporting for marketing and communications initiatives, including Charities-funded projects, to ensure effective resource utilisation.
• Lead and develop a high-performing team, providing clear objectives, performance coaching and succession planning to support business growth.

• A university degree in Communications, Public Relations or related disciplines.
• A minimum of eight years of relevant experience at managerial level in a sizable organisation.
• Strong strategic communications, campaign planning and digital engagement skills.
• Experience in audience research and insights analysis, with the ability to translate findings into effective content development and campaign planning.
• Fluency in both written and spoken English and Chinese.

• Exposure to campaign planning, audience engagement or insights development.

• Competitive salary and benefits package.

• Dynamic working environment.
• Development opportunities.

The Club is Hong Kong's largest single taxpayer and one of the city's major employers, and its Charities Trust is one of the world's leading charity donors.