Sporting Fashion & Goods
Manager, Global Content & Storytelling
Mid Level
Baltimore, United Stateshybrid
Full time
Job description
About the Role
The Manager, Global Content & Storytelling is responsible for creating and executing meaningful, high-impact content that brings the Under Armour brand to life across presentations, video, and key brand moments. The role combines exceptional design craft with strategic storytelling, translating business priorities, leadership messaging, and brand vision into clear, compelling narratives that resonate with internal and external audiences. The candidate will collaborate with internal teammates and external production partners to shape stories, develop creative assets, and ensure all components of a given presentation, event, or piece of content meet the the Brand's high expectations and standards.
Key Responsibilities
- Craft compelling narratives in partnership with executives and cross-functional teams for internal and external communications
- Translate complex ideas and brand strategies into clear, engaging, and emotionally resonant storytelling
- Shape story arcs and messaging across presentations, video, and multi-format content
- Design and develop visually impactful presentations aligned to company branding standards
- Concept, script, and oversee the creation of video content and motion graphics to support storytelling needs
- Integrate visual design, motion, and narrative into cohesive, best-in-class content experiences
- Source, brief, and direct the creation of creative assets (graphics, motion, video) from internal teams and external partners
- Provide creative direction to ensure consistency in brand voice, tone, and visual identity across all outputs
- Determine the most effective medium (presentation, video, animation, etc.) to tell each story
- Coordinate with on- and off-site production partners (A/V, video, lighting, sound) to deliver seamless execution
- Oversee content delivery for live and recorded events, ensuring technical accuracy and creative quality
- Travel as needed to support key presentations and events, ensuring flawless execution
- Collaborate closely with senior leaders to refine messaging and elevate storytelling clarity
- Serve as a trusted creative partner, influencing how stories are shaped and presented across the organisation
- Build strong working relationships across Brand, Marketing, Product, and Communications teams
Required Experience & Qualifications
- Advanced communication and storytelling skills, with the ability to influence and align stakeholders
- Expert proficiency in Apple Keynote and Microsoft PowerPoint
- Advanced experience with Adobe Creative Suite (Photoshop, Illustrator)
- Strong understanding of corporate branding, layout, colour theory, and typography across digital and video formats
- Deep understanding of presentation and production environments, including aspect ratios, video systems, sound, and A/V execution
- Ability to think conceptually and gain buy-in from teammates and senior executives
- Proven ability to operate with speed, precision, and creativity under tight deadlines and high-pressure situations
- Ability to manage multiple projects while maintaining exceptional attention to detail
- Comfort working in a fast-paced corporate environment with high visibility
- Bachelor's Degree
- 7–10 years of relevant experience in design, content creation, or brand storytelling roles
- Infrequent domestic and international travel
- Willingness to work extended hours and be on-call as projects demand
- Must be eligible to work in the US without sponsorship (UA does not offer sponsorship for this position)
Preferred Skills
- Motion graphic experience strongly preferred
- Experience spanning presentations, video production, and event or executive communications preferred
Workplace
- Must reside within commuting distance from the Baltimore HQ office
- Hybrid work schedule requiring 4 days in-office per week
- Minimal travel
- No relocation provided
Benefits & Perks
- Paid 'UA Give Back' Volunteer Days
- Under Armour Merchandise Discounts
- Competitive 401(k) plan matching
- Maternity and Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources
About the Company
Under Armour is committed to empowering those who strive for more, with values including Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality. The company's pursuit of better begins with innovation and its team's mission of being the best, offering the freedom to go further no matter the role.
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