Senior Professional, Brand Creative Narrative

The Senior Professional, Brand Creative Narrative at Nike Basketball Greater China helps shape the stories, campaign worlds, and cultural narratives that inspire athletes and consumers across the marketplace. The role sits at the intersection of storytelling, strategy, culture, and creative development, and involves developing and executing storytelling strategies that strengthen Nike Basketball's connection with athletes and consumers across Greater China. Day-to-day, this role works with a team of designers, narrative creatives, producers and writers, as well as external creatives and cross-functional teams including Brand Management, Digital Marketing, Retail Marketing, Brand Media, and City Marketing.

• Develop narrative frameworks, storytelling territories, and creative briefs for Basketball campaigns, athlete initiatives, product launches, and cultural moments.
• Support the localization of Global Basketball strategies and creative platforms for Greater China audiences.
• Help create and evolve Basketball narrative worlds that connect athletes, products, communities, and experiences into cohesive consumer journeys.
• Translate consumer insights, athlete perspectives, and cultural trends into compelling storytelling opportunities.
• Partner with Brand Marketing, Sports Marketing, Retail Marketing, Digital, Social, and Creative teams to ensure narrative consistency across consumer touchpoints.
• Collaborate with designers, writers, strategists, producers, and external creative partners to bring stories to life.
• Ensure all creative work reflects Nike's voice, values, and commitment to serving athletes.
• Present narrative recommendations and creative thinking to cross-functional partners and leadership teams.
• Continuously identify emerging cultural trends and shifts within basketball, sport, youth culture, and entertainment that can inspire future storytelling opportunities.

• A minimum 6 years of experience in brand marketing, creative strategy and storytelling, content marketing or related creative fields.
• Excellent understanding of the creative industry and are a talent magnet, with a superior network of partners and collaborators.
• Experience developing integrated campaigns across multiple consumer touchpoints.
• Demonstrated ability to translate consumer insights into compelling creative ideas.
• Experience collaborating within cross-functional and matrixed organisations.
• Passion in sports and strong understanding of contemporary basketball culture as well as youth culture.
• Good experience in managing agencies and internal stakeholders to deliver the highest caliber work.
• Great presentation skills.
• Excellent communication in written and oral form, in both Mandarin and English.