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Student Marketeer - University of Auckland
Pre-career
Auckland, New Zealand
in office
Part time
Marketing & BrandBrand StrategyIntegrated Campaigns
Job description
About the Role
The Student Marketeer acts as the face of the Red Bull brand and as a product ambassador both on and off campus. The role involves approaching consumers to drive positive product trial and awareness, supporting sales teams, and working at Red Bull events. Student Marketeers are instrumental to the organisation as the eyes and ears on the ground, listening to consumer perceptions and sharing insights with the broader business.
Key Responsibilities
- Represent Red Bull as a brand and product ambassador both on and off campus.
- Approach consumers to drive positive product trial and awareness, and help establish Red Bull consumption in different moments of need.
- Support sales teams through sales drives, merchandising, and other sales support activities.
- Work at Red Bull events to help ensure an unforgettable consumer experience with the brand.
- Act as eyes and ears on the ground by listening to consumer perceptions of the brand and product, and share insights with the broader business to support future ideas and opportunities.
- Live and breathe brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
- Grow the user base by inviting positive trial and awareness through sampling consumers and bringing the brand to life amongst students.
- Build relationships with local sales account managers to ensure Red Bull is available and visible on and around campus.
- Collaborate closely with sales teams to open new distribution points for Red Bull and leverage relevant assets from the world of Red Bull to keep the brand top of mind with everyday consumers.
- Demonstrate executional excellence by showing attention to detail, sharing ideas and collaborating with the team face-to-face and online, planning activity, reporting in a timely manner, and providing local insights, trends, and opportunities to the wider Red Bull business.
Required Experience & Qualifications
- Naturally organised, high attention to detail, and comfortable working alone and in a team.
- Must be enrolled and studying at a New Zealand University.
- A valid and full driver's licence is required.
- Proficient in written and verbal English.
Workplace
- On and off campus
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