Manager Retail Operations

This role drives sales growth, profitability, and operational excellence across an assigned region of Full Price and Factory Outlet Centre stores. Reporting to the Head Retail Experience (West), it leads store performance, business development initiatives, brand standards, and high-performing retail teams. The role collaborates with franchise partners and internal stakeholders including Projects, IT, Marketing, Strategy, Retail, Finance, and HR, as well as external partners such as schools, institutes, fitness channels, store managers, transporters, and local management.

• Drive sales growth, profitability, and operational excellence across the assigned region of Full Price and Factory Outlet Centre stores.
• Deliver business targets by maximising store performance, productivity, and customer experience, including maintaining front-end customer service and generating revenue across PUMA India retail stores.
• Lead regional business development initiatives, identify market and store expansion opportunities, and look for new properties in the region.
• Ensure consistent execution of PUMA brand standards, operational processes, and retail initiatives across all stores.
• Build and develop high-performing retail teams through recruitment, coaching, and capability development of Store Managers, and provide leadership, development, and supervision to them.
• Ensure appropriate manpower levels and desired inventory across stores, recruiting Store Managers in coordination with Regional HR.
• Collaborate with franchise partners and key stakeholders to drive operational efficiency and sustainable business growth, conducting regular alignments to ensure seamless store operations and partner portfolio building.
• Manage discounts, store initiative rollouts, and promotional events, and approach institutional coordinators for PUMA merchandise tie-ups and promotional activities.
• Monitor competitor products, distribution, pricing, competition data, and sale mapping versus PUMA stores to track share of market, and maintain up-to-date knowledge of retail technologies and trends.
• Proactively seek opportunities to develop business strategies, enhance customer experience, and maximise ROI, while achieving key performance indicators including net sales, discounts, institutional tie-ups, revenue generation, and targets.

• Excellent communication skills.
• At least 5+ years of experience in sales and/or management.
• Must have a bachelor's degree in business, marketing, finance or related field.
• Willingness to travel up to 75 percent of the time.
• Strong analytical skills.
• Proven track record of meeting sales targets.

• Assigned West region across PUMA India Full Price and Factory Outlet Centre stores.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. PUMA looks for candidates who demonstrate its SPEED & SPIRIT values: BE DRIVEN in performance, BE VIBRANT in sporting legacy, BE TOGETHER in team spirit, and let individual talent and experience shine.