Sporting Fashion & Goods
Lead, Apparel Designer, Create, Local Creation GC
Mid Level
Shanghai, China
in office
Full time
Job description
About the Role
This role focuses on creating inspiring apparel products tailored to specific marketplaces and geographic audiences, capturing fast-moving trends and delivering regionally relevant narratives with flexibility and speed. It sits within the Local Creation Design organisation, which aims to amplify and incubate new ideas while driving and extending consumer favourites for local consumers. The position is an individual contributor role reporting to the Senior Manager, Apparel Design, Local Creation GC, and it collaborates closely with cross-functional partners across Design, Product Management, Development, Merchandising and Marketing.
Key Responsibilities
- Create apparel products that align with global creative direction, seasonal key concepts, gender strategies, franchise journeys, geo assortments and connect with the GC consumer.
- Work closely with Product Management and Development to establish and manage seasonal new-creation toolboxes based on consumer insights, design direction, product intent and appropriate margin targets.
- Bring seasonal creative direction to life through market-relevant trends and insights across colour, material functionality, GC-centric fit and proportion, and brand- and trend-relevant coordination of key looks and outfits.
- Build depth within the range through the use of colour and define trend levels across individual products to drive excitement and range cohesion.
- Communicate design concepts effectively, collaborate in a fast-paced environment and inject GC-relevant trends and solutions into seasonal products.
- Monitor the development of prototype samples and interact with development to finalise production details, conduct fittings and ensure execution excellence across multiple categories.
- Partner with Product Management and Development to build trend-driven assortments, communicate design intent, review prototypes and refine execution.
- Champion storytelling and clearly communicate the “why” behind the work, presenting concepts to internal teams, leadership and external partners.
- Manage design deliverables and project timelines, planning and executing product details, reviewing samples, resolving feasibility issues and ensuring timely project completion.
- Demonstrate strong trend mining skills with a deep connection to consumer and city trends, maintaining in-depth knowledge of Nike DNA.
Required Experience & Qualifications
- 7 years of professional apparel design experience within the apparel and sports industry, with extensive expertise in materials, performance functions, construction and fit for apparel products.
- Clear understanding of apparel segments and multidimensional consumer profiles.
- Ability to design and execute lifestyle and performance apparel.
- Comprehensive understanding of apparel materials, construction, fit, technical packages and schematic development.
- Strong collection-building ability, with the capacity to translate insights into authentic narratives and storytelling by integrating concepts across colour, silhouette and key looks.
- Ability to develop concepts from a holistic point of view and drive cohesiveness across products within the same collection and across brands.
- Ability to lead, curate and drive design vision within categories cross-functionally and align design expectations with key counterparts.
- Demonstrated ability to manage multiple projects and adhere to timelines.
- Excellent visual and verbal presentation skills.
- Exceptional communication skills, with the ability to articulate design concepts clearly and collaborate effectively within cross-functional teams.
- Proven team player and leadership skills, fostering a positive and inclusive environment to achieve shared creative goals.
- Sound decision-making abilities and strategic thinking skills.
- Proficiency in Adobe Illustrator, Photoshop, 3D/AI rendering software and Miro.
Preferred Skills
- BA/BFA/MA/MFA in Apparel Design or related field, or equivalent combination of education, experience or training.
- Experience in the GC market.
Benefits & Perks
- Generous total rewards package.
- Casual work environment.
- Diverse and inclusive culture.
- Electric atmosphere for professional development.
- Empowerment to grow within Nike and create the future (#MYNEXT).
- Reasonable accommodations are provided for individuals with disabilities to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment.
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