Sporting Fashion & Goods
Manager, Footwear Graphics Designer, Local Creation GC
Mid Level
Shanghai, China
in office
Full time
Creative & ContentCreative DirectionGraphic DesignVideo Production
Job description
About the Role
This role involves leading the GC Local Creation footwear graphic design team across assigned seasonal, city, cultural, sport, and marketplace opportunities, and translate global creative direction and GC consumer insight into clear team priorities and footwear graphic strategies.
Key Responsibilities
- Lead the GC Local Creation footwear graphic design team across assigned seasonal, city, cultural, sport, and marketplace opportunities.
- Translate global creative direction and GC consumer insight into clear team priorities and footwear graphic strategies.
- Guide the creation of original graphics, branding systems, trims, prints, patterns, engineered artwork, and product storytelling.
- Establish clarity around briefs, project scope, creative standards, workload, timelines, decision rights, and deliverables.
- Review work at key stages and give clear creative feedback that improves concept, craft, consumer relevance, and execution.
- Ensure graphic concepts are appropriate for footwear construction, materials, production methods, cost, legal requirements, and commercial timelines.
- Partner with GC Footwear Colour & Material Design to create integrated rather than isolated product expressions, and connect footwear and apparel graphic partners when a head-to-toe or collection-level expression is required.
- Manage team and individual goals, development conversations, workload, performance processes, recognition, and growth planning, support onboarding and role clarity across graphic design and production art responsibilities And build an inclusive creative environment where different perspectives strengthen the work.
- Develop team capability in storytelling, consumer insight, visual culture, technical execution, digital tools, presentation, and product creation, identify opportunities to improve graphic workflows, templates, libraries, legal processes, schematics, and digital handoffs And ensure appropriate review and completion of graphic schematics, artwork specifications, trim specifications, legal submissions, and related product files.
- Working knowledge of legal and intellectual property considerations in product graphics.
Required Experience & Qualifications
- Typically 5 to 7 years of relevant design experience.
- Demonstrated experience leading designers, project teams, or creative workstreams.
- A portfolio demonstrating advanced graphic design, visual storytelling, product application, and execution.
- Strong knowledge of typography, illustration, branding, print, pattern, trims, colour, composition, and graphic systems.
- Strong understanding of footwear expression, graphic application methods, manufacturing, and commercialisation.
- Experience creating or directing artwork from initial concept through production-ready execution.
- Strong understanding of Greater China consumers, visual culture, marketplace signals, and emerging creative communities.
- Ability to establish priorities and manage multiple projects across compressed timelines.
- Ability to coach, give actionable feedback, and build individual and collective capability.
- Strong presentation, facilitation, and stakeholder communication skills.
- Advanced proficiency in Adobe Illustrator and Photoshop.
- Experience with 3D and AI-enabled visualisation tools such as Vizcom, and collaborative tools such as Miro.
- Ability to travel as required by the role.
Preferred Skills
- Bachelor's or master's degree in Graphic Design, Communication Design, Illustration, Footwear Design, Fashion Design, or a related field is preferred.
- Equivalent combinations of education, experience, and professional training will be considered.
Benefits & Perks
- Generous total rewards package.
- Casual work environment.
- Diverse and inclusive culture.
- Electric atmosphere for professional development.
The Application Process
Reasonable accommodation is available for individuals with disabilities to participate in the job application or interview process.
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