Sporting Fashion & Goods
Senior, Footwear Graphics Designer, Jordan, Local Creation GC
Mid Level
Shanghai, China
in office
Full time
Creative & ContentCreative DirectionGraphic DesignVideo Production
Job description
About the Role
This is an individual contributor role reporting to the Manager, Footwear Graphic Design, Local Creation GC. It focuses on creating inspiring products tailored to specific marketplaces and geographic audiences, capturing fast-moving trends and delivering regionally relevant narratives with flexibility and speed. Nike Local Creation GC is one of the fastest product engines at Nike, enabling designers to connect with geo-specific consumers quickly and effectively.
Key Responsibilities
- Own graphic design for complex Greater China footwear projects from initial insight through final execution.
- Create original artwork, branding, typography, trims, prints, patterns, engineered graphics, and product details.
- Translate Greater China consumer, sport, city, cultural, and marketplace insights into authentic graphic stories.
- Develop clear narratives and graphic systems that can extend across individual products, collections, or head-to-toe expressions.
- Adapt global and seasonal creative direction for the Greater China consumer while maintaining Nike brand integrity.
- Establish a distinct creative point of view and explore multiple creative solutions before refining a final direction.
- Work closely with Footwear and Apparel Colour and Material and Graphic Designers to integrate graphics into the full product expression.
- Build presentations and communicate design intent to partners and leadership.
- Develop graphic schematics and production-ready artwork in partnership with Development.
- Review samples, strike-offs, trims, prints, and prototypes, and resolve execution issues through commercialisation.
- Consider application method, material behaviour, scale, placement, cost, legal requirements, and production feasibility.
- Manage multiple projects, seasonal tracks, handoffs, and deadlines with growing independence.
- Submit or support required legal and intellectual property review materials, and ensure appropriate review and completion of graphic schematics, artwork specifications, trim specifications, legal submissions, and related product files.
- Share expertise, provide constructive critique, and help junior designers strengthen craft and product thinking.
- Contribute to graphic libraries, templates, tools, workflows, and creative standards.
- Working knowledge of legal and intellectual property considerations in product graphics.
Required Experience & Qualifications
- 4+ years of relevant design experience.
- A portfolio demonstrating advanced graphic design, visual storytelling, product application, and execution.
- Strong knowledge of typography, illustration, branding, print, pattern, trims, colour, composition, and graphic systems.
- Strong understanding of footwear expression, graphic application methods, manufacturing, and commercialisation.
- Strong understanding of Greater China consumers, visual culture, marketplace signals, and emerging creative communities.
- Ability to independently manage work from brief through final production.
- Ability to translate cultural and consumer insight into design without relying on surface-level references.
- Strong presentation and verbal communication skills.
- Proficiency in Adobe Illustrator and Photoshop.
- Experience with 3D and AI-enabled visualisation tools such as Vizcom, and collaborative tools such as Miro.
- Ability to travel as required by the role.
- A distinct creative voice, advanced graphic craft, strong product instincts, and a deep understanding of Greater China consumers and visual culture.
- Ability to move from insight to narrative, from narrative to graphic system, and from concept to manufacturable execution.
- Ability to own complex projects and make sound decisions with limited direction.
Preferred Skills
- Bachelor's or master's degree in Graphic Design, Illustration, Communication Design, Footwear Design, Fashion Design, or a related field preferred; equivalent professional experience and training will be considered.
Benefits & Perks
- Generous total rewards package.
- Casual work environment.
- Diverse and inclusive culture.
- Electric atmosphere for professional development.
- Reasonable accommodation is provided for individuals with disabilities to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment.
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