Principal, Marketplace and GTM Integration – Korea, Converse

Is part of the Converse Korea team and leads the Korea go-to-market process from sell-in through in-market execution reporting to the Director, Regional Integration based in Boston. It works closely with Korea leadership and cross-functional teams, as well as Global, Geo, China and regional Business Integration partners, to align seasonal priorities and execution. The role leads Korea's seasonal go-to-market and Gameplan processes, translating enterprise franchise plans into locally relevant commercial and operational plans and enabling coordinated execution across product and marketplace priorities.

• Localise seasonal go-to-market plans by translating enterprise franchise strategies into Korea-relevant commercial and operational plans.
• Lead Korea Gameplan milestones, including Global Marketplace Calibration (GMC), Global Marketplace Readiness (GMR), Key Account Product Meeting (KAPM), post-KAPM and readiness checkpoints, with clear agendas, cross-functional alignment, decisions, ownership and action tracking.
• Collaborate with Global, Geo, China and regional Business Integration partners to align seasonal assortment strategies, priorities and go-to-market plans.
• Ensure Korea commercial teams have the content, tools, samples and information needed to support account engagement and seasonal execution.
• Lead the Korea consumer, city, commercial and marketplace feedback loop, ensuring local insights and business opportunities inform Geo, Global and enterprise planning.
• Serve as a trusted partner to the Korea GM by supporting leadership-team operating rhythms, cross-functional alignment, business priorities and key content such as seasonal pitchback documents and strategic plans.
• Lead cross-functional integration of the Korea Energy business by establishing clear ways of working, aligning seasonal priorities, clarifying ownership and dependencies, and coordinating execution across product and marketplace needs.

• 10–12+ years of relevant experience leading go-to-market processes, corporate strategy, business integration or a related function.
• Bachelor's degree or an equivalent combination of education and experience.
• Demonstrated ability to drive operational excellence, establish clear processes, prioritise effectively and lead cross-functional initiatives end-to-end.
• Strong business and analytical acumen, with the ability to translate strategy into measurable objectives and KPIs and use data and insights to support decision-making.
• Executive-level written and verbal communication skills in Korean and English, with a strong presence and the ability to collaborate across local, regional and global teams.
• Strategic and proactive business integration leadership, bringing clarity, structure and operational excellence to a fast-moving, cross-functional environment.
• Strong communication and stakeholder influence skills, with the ability to influence senior stakeholders.
• Ability to build effective teamwork across functions and maintain a positive, results-oriented approach.
• Comfortable collaborating across global time zones and able to flex schedule for key leadership moments and Gameplan milestones.

• Experience with leading consumer, fashion or sports brands.

• Korea-based role within the Converse Korea team.
• Cross-time-zone collaboration with local, regional and global teams.